- Online consumer reviews of new products are more than just word of mouth — they also can provide companies with early (and free) advice on how to improve products.
- June 30, 2015 by Matt PalmquistAlthough supervisors profess to have stores’ closing routines under control, consumers and employees alike bemoan the lack of consistency in related management policies.
- June 17, 2015 by Theodore KinniIn a new biography of the brothers who invented the airplane, David McCullough describes the frustrations and triumphs involved in getting aviation off the ground.
- June 15, 2015 by Ken FavaroWinning strategies start with a big idea.
- Developing countries need national strategies to protect their digital assets and bolster their economic growth.
- April 23, 2015 by Matt PalmquistConventional wisdom suggests that delays during the new product development cycle can hinder a project, or even kill it entirely. It’s time to rethink this narrow outlook.
- February 11, 2015 by Daniel GrossThe burger chain’s boffo business model thrives—despite paying low-wage workers more than it has to.
- February 10, 2015 by Matt PalmquistAlthough personal relationships among coworkers are usually viewed as positive, excessive socialization can lead to a decline in team performance.
- February 6, 2015 by Matt PalmquistBeing honest about the expenses that go into developing and distributing a product can increase sales and enhance a firm’s bond with consumers.
- They don’t just generate results. They produce breakthroughs.
- October 30, 2014 by Matt PalmquistBy selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
- October 16, 2014 by Theodore KinniAligning Strategy and Sales is the best sales book of the year — and one that senior executives should read.
- September 4, 2014 by Charity DelichAn animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
- August 25, 2014 by Nick MorganNick Morgan, author of Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact, introduces a timeless lesson about crafting clear messages from Supercommunicator: Explaining the Complicated So Anyone Can Understand, by Frank J. Pietrucha.
- August 20, 2014 by James WalkerContrary to Econ 101, your optimal price should be based on a variety of factors.
- August 8, 2014Why are grocery stores building up while sales go down?
- August 1, 2014 by Sally HelgesenWorking with startups showed Ernesto Sirolli how anyone can have more impact: Shut up and listen.
- July 18, 2014 by Elizabeth DotyDespite best intentions, many businesses struggle with “commitment drift.”
- July 1, 2014 by Theodore KinniEconomist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.
- June 11, 2014 by Susan CrammEffective leaders focus on powerful possibilities, not problems.
- May 27, 2014 by Eric J. McNultyCompanies that rely on traditional project management methods could be getting an incomplete picture of their own vulnerabilities and opportunities.
- May 14, 2014 by Theodore KinniTwo new books suggest that how salespeople respond to “no” is a primary determinant in their success.
- May 12, 2014 by John Weir CloseJournalist Brad Edmondson’s recounting of the Ben & Jerry’s story, Ice Cream Social, focuses on the difficulties of living up to high-minded corporate mission statements after new owners take control.
- May 7, 2014 by Theodore KinniIn The Craft Beer Revolution, Steve Hindy traces an industry disruption that gives beer drinkers reason to cheer.
- May 5, 2014 by Matt PalmquistBusiness units abroad that focus on technology and R&D exert more influence with the home office than those that focus on sales or marketing.
All articles tagged: sales
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