- Ken Blanchard, coauthor of Raving Fans: A Revolutionary Approach to Customer Service, introduces a passage about how great customer service builds brands and loyalty from Delivering Happiness: A Path to Profits, Passion, and Purpose, by Tony Hsieh.
Charles Darwin, Management Guru
February 3, 2010Seth Godin, author of Linchpin: Are You Indispensable?, introduces a lesson on the role of diversity in business success from Rules of Thumb: 52 Truths for Winning at Business without Losing Your Self, by Alan M. Webber.Getting Accurate Information from Online Customers
November 19, 2009As companies request more personal data from their website visitors, people become increasingly protective of the information they share.Integrated Innovation at Pitney Bowes
October 26, 2009 by David DobsonIn tough times, this venerable mail and documents company boosted not only its R&D spending but the creativity of its approach.The Promise of “Self-segmentation”
October 5, 2009 by Nick WredenRather than putting consumers in arbitrary “buckets” for targeting, marketers should join them online in communities of passion and interest.Ads That Penetrate Consumers’ Heads and Hearts
August 27, 2009 by Matt PalmquistConsumers process only the most useful and appealing information presented in advertisements.The Downside of Choice
May 26, 2009 by Bridget Finn and Michal Lev-RamCustomers are often dissatisfied with their purchases when faced with too many products.How to Shut Down a Project Gracefully
May 26, 2009 by Rita Gunther McGrathCompanies that rely on innovation for growth must learn to live with failure. But lack of commercial success does not have to be a terrible result.Benefiting from the Wisdom of Crowds
May 21, 2009Why people contribute to collaborative projects and what companies stand to gain from understanding their motivations.The Importance of Adopting New Technologies
October 2, 2008To compete in today’s global economy, countries must learn how to quickly leverage new technologies.Measuring Each Click of the Mouse
August 28, 2008Clickstream data is a useful and dynamic source for marketers and will grow in importance as the Internet and Internet-usage tracking systems become more sophisticated.Emerging Leaders
July 3, 2008Firms everywhere can learn much from companies in developing economies that are leveraging the Internet to increase competitiveness and develop strategic partnerships globally.Winning the PR Wars
April 29, 2008 by William J. HolsteinCEOs must learn to manage the media if they want to influence how their stories are told.Freeing Ideas from Their Silos
February 12, 2008 by Steven Mains and Laura W. GellerHow the U.S. Army has transformed its approach to sharing knowledge, and what businesses can learn from it.Best Business Books 2007
November 28, 2007 by Ann GrahamWeb-Based Apps: A Strategic View
November 28, 2007 by Rodrigo Fontecilla and Steve WardellThe advantages and disadvantages of cloud computing for corporations.The Ignorance of Crowds
May 29, 2007 by Nicholas G. CarrThe open source model can play an important role in innovation, but know its limitations.Rainy Days and Mondays
February 28, 2007 by Bruce FeirsteinInnovation Takes Perspiration
January 23, 2007 by Karen OtazoTo foster invention, organizations need to build in a process for experimentation.A 21st-Century Approach to Product Launches
January 2, 2007 by Steve Silver and Jong ChowForget the old rules for bringing products to market. Procter & Gamble is helping to write a new playbook.From Laptops to Backpacks
November 30, 2006 by Mark AndersonThe next computer revolution will take place in classrooms, when each child owns his or her own PC.Looking for Privacy in All the Wrong Places
August 28, 2006 by George TillmannExecutives must protect valuable corporate and personnel data to avoid a potentially crippling attack.Best Business Books 2004
November 30, 2004The Wisdom (and Worth) of "Generation Techs"
August 25, 2004 by Marc PrenskyThe new breed of staff can be an enormous force for positive change and success in their companies — if managers listen to them.Why Experience Marketing Pays
August 25, 2004 by B. Joseph Pine II and James H. GilmoreBy creating marketing “experiences,” companies generate new demand for core offerings.
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