All articles tagged: internet

Ken Blanchard, coauthor of Raving Fans: A Revolutionary Approach to Customer Service, introduces a passage about how great customer service builds brands and loyalty from Delivering Happiness: A Path to Profits, Passion, and Purpose, by Tony Hsieh.

Seth Godin, author of Linchpin: Are You Indispensable?, introduces a lesson on the role of diversity in business success from Rules of Thumb: 52 Truths for Winning at Business without Losing Your Self, by Alan M. Webber.

As companies request more personal data from their website visitors, people become increasingly protective of the information they share.

In tough times, this venerable mail and documents company boosted not only its R&D spending but the creativity of its approach.

Rather than putting consumers in arbitrary “buckets” for targeting, marketers should join them online in communities of passion and interest.

Consumers process only the most useful and appealing information presented in advertisements.

Customers are often dissatisfied with their purchases when faced with too many products.

Companies that rely on innovation for growth must learn to live with failure. But lack of commercial success does not have to be a terrible result.

Why people contribute to collaborative projects and what companies stand to gain from understanding their motivations.

To compete in today’s global economy, countries must learn how to quickly leverage new technologies.

Clickstream data is a useful and dynamic source for marketers and will grow in importance as the Internet and Internet-usage tracking systems become more sophisticated.

CEOs must learn to manage the media if they want to influence how their stories are told.

How the U.S. Army has transformed its approach to sharing knowledge, and what businesses can learn from it.

The open source model can play an important role in innovation, but know its limitations.

To foster invention, organizations need to build in a process for experimentation.

Forget the old rules for bringing products to market. Procter & Gamble is helping to write a new playbook.