- You need to win it all to create a powerful brand, right? Think again. This baseball team hasn't won it all since 1918, but fans keep coming back.
- October 1, 1999 by Frank Ingari
- Superstar free-agents are the key to product innovation. How can you tap your industry's Michael Jordan?
- July 1, 1999 by Stuart CrainerWhen Giants Stumble: Classic Business Blunders and How to Avoid Them by Robert Sobel (368 pages, Prentice Hall Press, 1999)
- April 1, 1999 by Glenn RifkinCan a consumer product be launched globally in a short time? It can if sufficient resources and time are allocated to planning the effort.
- April 1, 1999 by Victoria GriffithHow do you turn your real-estate investments into a thriving Web storefront? Make sure you have a strategic approach to reaching your customers.
- January 1, 1999 by Cyrus FreidheimHuge global networks and alliances will soon create organizations of awesome capabilities.
- October 1, 1998 by Lawrence M. Fisher
- October 1, 1998 by Glenn RifkinThough more known for his legendary publicity stunts, Richard Branson has led Virgin Group to success with a singular, flamboyant style. Learn the secret of how he tackles the big bad wolves of many industries.
- July 1, 1998 by Glenn RifkinTo create a successful merger requires respecting each partner's differences. It also requires procedures for settling disputes and integrating workforces strategically.
- April 1, 1998 by Edward TseThe Chinese consumer market has awesome demographics. It is huge, young and growing. But competition in the consumer market is growing, too. To win in China, companies must create strategies that overcome pitfalls while taking advantage of local strengths.
- April 1, 1998 by Martin Kretschmer
- Managers can do a far better job if they understand how each process they manage adds value. SVA is a tool for gaining that understanding.
- January 1, 1998 by Glenn RifkinThe way to create a world-class brand is to give customers what they need, when they need it, and never let them out of your sight.
- October 1, 1997 by Victoria GriffithTechnology is not neutral. At its best, it is an enabler that helps companies achieve their business goals -- if they use it correctly.
- October 1, 1997 by Glenn RifkinHarley-Davidson has been able to build a community of enthusiasts around its brand that includes members from very diverse groups, and with almost no advertising. How does the king of heavyweight motorcycling keep its fans so loyal? It gives them a reason to "belong."
- July 1, 1997 by Lawrence M. FisherHow does a fledgling company become an industry powerhouse? By managing itself professionally and betting on the right products. The case of Biogen shows how it can be done.
- April 1, 1997 by Robert J. ThomasRobert J. Thomas, president and chief executive at Nissan, took time out to asses what he knew about the car business and where it is going. The result has been a radical rethinking of the business. Nissan is now in the midst of a major sea of change, entailing an internal shift from a business with a manufacturing mind-set to a marketing-oriented company that puts consumers' needs first.
- October 1, 1996 by Lawrence M. Fisher
- July 1, 1996 by Evan HirshSuppliers of goods and services that flow through distribution channels face unique challenges. A 10-point plan shows the way to deliver the proper price and service to those who really count: the end users.
- April 1, 1996 by Joel Kurtzman
- April 1, 1996 by Frank V. Cespedes
- April 1, 1996 by Lawrence M. FisherHow does a company turn its reseller channel into a source of competitive advantage? It requires balancing the objectives of its resellers with its own.
- January 1, 1996 by Robert CrannyThe HP Way: How Bill Hewlett and I Built Our Company by David Packard (212 pages, Harper Business, 1995)
- October 1, 1995 by Robert CrannyIt's Not Luck by Eliyahu M. Goldratt (283 pages, North River Press, 1994)
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