- Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
Best Business Books 2017: Marketing
November 7, 2017 by Catharine P. TaylorSteady ProgressRelated tags: advertising, analytics, best business books, cmo, consumer insights, consumer trends, customer service, e-commerce, marketing, marketing strategies, salesA Renaissance in Marketing?
November 15, 2016 by David MeerTechnology and advanced analytics are breathing new life into an industry that had grown tired.Related tags: advertising, analytics, brand, cmo, data analytics, digital retail, marketing, retail trends, social mediaFive Keys to Strategy in the Age of the Hack
February 24, 2015 by Eric J. McNultyWhen it comes to data thieves, no company is immune. Leaders, here’s how to prepare.Best of Multimedia: A Winning Model for Women in Executive Roles
January 10, 2014 by Charity DelichHow Gilt’s Michelle Peluso designed a career to be both the CEO—and the mom—she wanted to be.Big Data Strategy: s+b’s Strategy of the Year
January 8, 2014 by Ken FavaroFrom the headlines to the C-suite, big data embodied the height of strategy-as-fashion in 2013.The Four Types of Digital Marketer
December 10, 2012 by Matt Egol, Christopher Vollmer, and Klaus HoelblingYour company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.Best Business Books 2012: Marketing
November 27, 2012 by Shaun HollidayBrand NewGet Out of the Silo
January 20, 2009 by Edward H. BakerMarketing expert David Aaker argues that to succeed in today’s global arena, marketers must learn to appeal to consumers whose interests transcend individual products and regions.The New Strategic Marketer
October 1, 2007 by Andrew Tipping, Ed Landry, and Gregor HarterRelated tags: cmoThe New Strategic Marketer
September 13, 2007 by Andrew Tipping and Ed LandryMore and more, marketing organizations are being asked to fulfill a far more significant role for the rest of the enterprise. Indeed, a number of CMOs have flourished in their capacity as “Growth Champions,” a term we use to describe marketing’s engagement in leading companies to expand their reach in the consumer or business-to-business marketplace. And, as successful leaders, the CMOs have also demonstrated their ability to establish an environment that encourages every member of the marketing team to thrive: After all, not only do followers need great leaders, but great leaders need great followers. Based on revealing interviews that Booz Allen and the ANA conducted with marketing leaders at household-name companies, our experts offer insights into this new marketing role and how to make it work.Best Buy's 70 Percent Solution
November 30, 2006 by Michael LintonBy aiming to get innovative marketing programs 70 percent complete before launching them, the electronics retailer gained more marketing knowledge than it would have achieved with a more conservative approach.
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