All articles tagged: cmo

Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.

Steady Progress

Technology and advanced analytics are breathing new life into an industry that had grown tired.

When it comes to data thieves, no company is immune. Leaders, here’s how to prepare.

How Gilt’s Michelle Peluso designed a career to be both the CEO—and the mom—she wanted to be.

From the headlines to the C-suite, big data embodied the height of strategy-as-fashion in 2013.

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.

Brand New

More and more, marketing organizations are being asked to fulfill a far more significant role for the rest of the enterprise. Indeed, a number of CMOs have flourished in their capacity as “Growth Champions,” a term we use to describe marketing’s engagement in leading companies to expand their reach in the consumer or business-to-business marketplace. And, as successful leaders, the CMOs have also demonstrated their ability to establish an environment that encourages every member of the marketing team to thrive: After all, not only do followers need great leaders, but great leaders need great followers. Based on revealing interviews that Booz Allen and the ANA conducted with marketing leaders at household-name companies, our experts offer insights into this new marketing role and how to make it work.