A dramatic example of adopting best practices
George Bernard Shaw’s 1905 play Major Barbara, the best stage drama written about business, has lessons that resonate with today’s audiences.
The Greatest Showman on Earth
Robert Wilson’s biography of P.T. Barnum seeks to balance the humbug and hucksterism with business success and good works.August 14, 2019 by Theodore KinniRelated tags: advertising, book reviews, entertainment, innovators, marketing, marketing strategies, mediaThe dawn of the Chinese blockbuster
Filmmakers with local heroes and digital technologies are disrupting Hollywood’s global advantage.July 23, 2019 by Bruce FeirsteinCompeting for consumers in driverless cars
Once drivers become passengers, a new “fifth-screen” economy focused on the in-car experience will flourish.June 4, 2019 by Felix KuhnertRelated tags: car design, customer experience, economy, entertainment, innovation, productivity, technologyLeadership lessons from a guitar hero
What the business world can learn about career success and longevity from rock virtuoso Jeff Beck.March 19, 2019 by Theodore KinniRelated tags: biographies, career development, ceo, entertainment, innovation, leadership, technologyE-Sports Is Beating the Competition
As the industry continues to find its footing as a business, competitive video gaming has emerged as the fastest-growing sector in the global sports business.January 24, 2019 by Bob WoodsWhy the Digital Era Is a Boon for Pop Culture
In his new book, economist Joel Waldfogel argues that digitization is ushering in a golden age for both producers and consumers of entertainment.November 12, 2018 by Daniel AkstGutenberg’s Revenge
Why books are the only form of physical media whose sales are growing.August 9, 2018 by Bob WoodsNBA Commissioner Adam Silver Has a Game Plan
Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.April 30, 2018 by Christopher Vollmer and Daniel GrossVideo Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.April 23, 2018 by Bob WoodsBest Business Books 2017: Narratives
Crimes, Not MisdemeanorsNovember 7, 2017 by Bethany McLeanVirtual Reality’s Uncertain Picture
The growing array of immersive entertainment experiences carries unforeseen implications for content owners and creators.December 20, 2016 by Daniel Eckert and Matthew LiebermanThe Marketer’s Dilemma
To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.October 24, 2016 by Christopher Vollmer, Kristina Bennin, and Deborah BothunLessons from the Strategy Crisis at Netflix
The thriving streaming business faces some fundamental questions about its future.September 6, 2016 by Ken FavaroVineet Jain on Leading India’s Media into the Future
The managing director of BCCL, India’s foremost media conglomerate, continually reinvents the enterprise in the face of disruption.August 1, 2016 by Munnish PuriRelated tags: advertising, ceo, digital media, emerging markets, entertainment, india, media business, mobile technology, social mediaThe End of the Affair
Can a controversial dating site regain trust by rebranding itself?July 20, 2016 by Michelle GerdesInside the Outlook
Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.June 7, 2016 by Deborah BothunRelated tags: advertising, digital marketing, digital media, digital strategy, entertainment, media, media business, researchFantasy-League Media
If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?June 7, 2016 by Sarah EllisonSir Martin Sorrell of WPP on Coming Together
The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.June 7, 2016 by Deborah Bothun and Daniel Grosss+b Trend Watch: New Opportunities in Entertainment and Media
A look at spending on media in cities worldwide today, and in the near future.January 25, 2016Brick-and-Mortar Retail Is Alive and Well
As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.July 7, 2015 by Shellie KarabellThe Right Track for Connected Cars
Five ways automakers can design for safety and profitability.May 11, 2015 by Evan Hirsh, Marian Mueller, and Kumar KrishnamurthyWhy to Schedule Your Next Conference in Dubai or Kuala Lumpur
Emerging economies are poised to attract tourism’s most lucrative niche market.April 8, 2015 by Antoine NasrDiversify or Focus? The Best Strategies Do Both
It’s time to break your company’s cycle of expand-contract-repeat.February 26, 2015 by Ken FavaroThe Impact of Reduced Oil Prices on the Transportation Sector
The benefits of the glut are being distributed unevenly.February 19, 2015 by Andrew Tipping, Andrew Schmahl, and Fred Duiven
All articles tagged: entertainment
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