A deep dive into cause-related marketing
Corporate charity campaigns and donations are popular marketing tools. But do they pay off?
The little guy’s guide to the world economy
In his new book, The Passion Economy, journalist Adam Davidson uncovers stories of small businesses that thrive in niches.February 26, 2020 by Mark GimeinThe evolution of trust
In his new book, Not Born Yesterday, Hugo Mercier argues that humans are wired to see through misinformation and lies.February 18, 2020 by Daniel AkstUsing technology to rewire a food business
Roberto Martínez, CEO of PepsiCo Foods Mexico, is capitalizing on digital tools to better understand the needs of new consumers. And he’s not forgetting about the power of empathy.January 15, 2020 by Ana Paula FloresRelated tags: agriculture, consumer goods, consumer packaged goods, food, grocery, Inside the Mind of the CEO, marketing, retail, technologyBest Business Books 2019: Marketing
Thriving in a complex and expanding ecosystem.November 5, 2019 by Catharine P. TaylorElectronic word-of-mouth can make or break a product launch
It’s the sentiment, not the volume, of posts that matters.August 23, 2019 by Matt PalmquistThe Greatest Showman on Earth
Robert Wilson’s biography of P.T. Barnum seeks to balance the humbug and hucksterism with business success and good works.August 14, 2019 by Theodore KinniRelated tags: advertising, book reviews, entertainment, innovators, marketing, marketing strategies, mediaHow to discover your organization’s story
Asking questions about what leaders and colleagues value can unearth authentic narratives.July 15, 2019 by Josh LevsHow fake news can taint a brand’s image
When a company’s ads run next to fabricated articles, its reputation suffers.June 6, 2019 by Matt PalmquistRelated tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaThe kidtech is all right
Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.May 13, 2019 by Daniel GrossRelated tags: advertising, digital business models, marketing, media, privacy, PwC's Entertainment & Media OutlookUniting creatives and consultants
If professionals want to change the world, they need to master the Four Cs.May 8, 2019 by David ClarkeMaking connections with the new digital consumer
To thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.May 6, 2019 by Dan Bunyan and Karim SarkisEars wide open
Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.April 29, 2019 by Bob WoodsE-Sports Is Beating the Competition
As the industry continues to find its footing as a business, competitive video gaming has emerged as the fastest-growing sector in the global sports business.January 24, 2019 by Bob WoodsBest Business Books 2018: Marketing
Marketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018.November 5, 2018 by Catharine P. TaylorRelated tags: advertising, best business books, business literature, disruption, marketing, retailingThe Podcasting Revenue Boom Has Started
As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.October 18, 2018 by Bob WoodsYour Company’s Purpose Isn’t to Save the World
Many companies confuse purpose programs with corporate responsibility. Here’s how to craft an authentic and effective purpose statement.September 5, 2018 by Alan SiegelRelated tags: brand, business purpose, communication, corporate social responsibility, effectiveness, engagement, marketingOath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.June 13, 2018 by Christopher Vollmer and Daniel GrossThe Revenue Stream Revolution in Entertainment and Media
Developing new sources of income is a vital strategic imperative.May 7, 2018 by Christopher VollmerNBA Commissioner Adam Silver Has a Game Plan
Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.April 30, 2018 by Christopher Vollmer and Daniel GrossVideo Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.April 23, 2018 by Bob WoodsWhen Cookie Monster Goes on a Diet
Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.March 9, 2018 by Matt PalmquistRelated tags: advertising, brand, consumers, marketing, recent research, social responsibility, trustCan Craft Beer Continue to Tap into Growth?
As the thriving sector matures, new growth strategies will be necessary.January 24, 2018 by Akshat Dubey and Rakesh ManiFour rules for courting the 21st-century customer
In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.November 27, 2017 by Matt PalmquistCreating Defining Moments for Your Customers
Chip and Dan Heath explain how to add defining moments to your customer experience.November 22, 2017 by Theodore Kinni
All articles tagged: marketing
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