Two Simple Concepts for Getting the Most from Absurd Ideas
It’s tempting to dismiss a wild idea, but if respected it can be a springboard for finding synergies and new ways of doing things.
A Goldilocks Approach to Innovation
Wharton professor David Robertson defines a “Third Way” of creating new products and services.August 2, 2017 by Theodore KinniIn High Spirits
How to capitalize on the boom in craft liquors.July 31, 2017 by Akshat Dubey and Rakesh ManiRelated tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketing140 Characters Can Make or Break Your Brand
An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.July 20, 2017 by Matt PalmquistThree Promises Every Sales Team Needs to Make — and Keep
The simplest way to reduce customer churn is to commit to and deliver real value.June 19, 2017 by Elizabeth DotyThe Nine Traits of Highly Effective CMOs
Tips for long-term survival in what has become a short-term role.June 1, 2017 by David ClarkeHow to Make Entertainment and Media Businesses “Fan”-tastic
Capturing the strategic advantages of fan-centric businesses requires functional transformation.May 8, 2017 by Christopher A.H. VollmerRelated tags: advertising, analytics, capabilities, digital media, digitization, marketing, media, salesWhen Robots Miss the Minutiae
As tasks such as ad placement are becoming automated, it’s obvious that machines will need to make a huge leap to discern context.March 30, 2017 by Daniel GrossTwo Simple Concepts for Satisfying Customers
Get to know your highest-volume customers, and fill the satisfaction gaps that they won’t tell you about.March 20, 2017 by George E.L. BarbeeNir Eyal’s Required Reading
The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.March 8, 2017 by Theodore KinniWhy Augmented Reality Will Be the Next Revolution in Retail
The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.February 27, 2017 by Kamil Klamann and Sekoul KrastevRelated tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsTurn a Growth Bump into a Boon
Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.February 23, 2017 by Matt PalmquistCan Radio Survive in the Era of Self-Driving Cars?
Radio companies may be better positioned than they realize to provide entertainment to commuters, but they’ll need to rethink their business models.February 21, 2017 by Daniel Eckert, Gregory Boyer, and Huw ThomasThe Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie KarabellHow Smartphone Apps Influence the Way We Shop
Consumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.January 19, 2017 by Matt PalmquistRelated tags: consumers, digital retail, marketing, mobile technology, recent research, retail trends, sales, technologyBuying Our Time
Author Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention.January 18, 2017 by Edward H. BakerIt Pays to Get to Know Your Superconsumers
Beyond revenue, customers who are obsessed with a product don’t just provide valuable insight but are a conduit to new markets.January 11, 2017 by Catharine P. TaylorVirtual Reality’s Uncertain Picture
The growing array of immersive entertainment experiences carries unforeseen implications for content owners and creators.December 20, 2016 by Daniel Eckert and Matthew LiebermanThe Myth of the Coveted Loyal Shopper
When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.December 8, 2016 by Matt PalmquistA Renaissance in Marketing?
Technology and advanced analytics are breathing new life into an industry that had grown tired.November 15, 2016 by David MeerRelated tags: advertising, analytics, brand, cmo, data analytics, digital retail, marketing, retail trends, social mediaThe Pros and (Mostly) Cons of Cracking Wise in Online Job Ads
The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.November 10, 2016 by Matt PalmquistRelated tags: advertising, brand, digital marketing, human resources, marketing, recent research, researchBest Business Books 2016: Marketing
Big Marketing Gets PersonalOctober 31, 2016 by Catharine P. TaylorRelated tags: advertising, best business books, big data, digital media, marketing, media, retail trends, sales, technologyBest Business Books 2016: Narratives
Turning Dreams into RealityOctober 31, 2016 by Bethany McLeanRelated tags: best books, best business books, biographies, construction, industrials, marketing, restaurants, telecommunicationsThe Marketer’s Dilemma
To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.October 24, 2016 by Christopher A.H. Vollmer, Kristina Bennin, and Deborah BothunIt Takes a Village to Raise a Brand
When a product loses consumer appeal, it’s usually because the company’s support system has broken down.October 19, 2016 by Rodger HowellRelated tags: brand, customer experience, digital technologies, IT systems, marketing, store design, supply chain
All articles tagged: marketing
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