Make the most of your influencers
New research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.
GMO
Get ready for the post-cookie world
December 2, 2020 by Vicki Huff EckertGoogle’s decision to phase out third-party cookies will usher in a new digital economy.Five opportunities for CMOs in a pandemic-impacted world
November 17, 2020 by Samrat Sharma, John Rolston, and Tom BirtwhistleMarketing was already at a defining moment, but COVID-19 has hastened the need for transformation.Three ways consumer packaged goods companies can strengthen pricing and promotions
November 16, 2020 by Matt Egol and Steven TreppoRevising strategies will help businesses to emerge stronger from COVID-19.Related tags: consumer packaged goods, coronavirus, COVID-19, experiences matter, marketing, pricingBest Business Books 2020: Marketing
November 9, 2020 by Tony CasePaying attention to humansSix building blocks for revitalized B2B marketing and sales
September 30, 2020 by Matt Egol and Anil KhuranaCOVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.Related tags: coronavirus, COVID-19, digital, experiences matter, marketing, marketing strategies, operations, sales, strategyDelivering on your promises
August 31, 2020 by David LancefieldIn The Ends Game, professors Marco Bertini and Oded Koenigsberg explain how companies can help their customers meet goals by rewriting the rules of commerce.A deep dive into cause-related marketing
March 19, 2020 by Matt PalmquistCorporate charity campaigns and donations are popular marketing tools. But do they pay off?The little guy’s guide to the world economy
February 26, 2020 by Mark GimeinIn his new book, The Passion Economy, journalist Adam Davidson uncovers stories of small businesses that thrive in niches.The evolution of trust
February 18, 2020 by Daniel AkstIn his new book, Not Born Yesterday, Hugo Mercier argues that humans are wired to see through misinformation and lies.Using technology to rewire a food business
January 15, 2020 by Ana Paula FloresRoberto Martínez, CEO of PepsiCo Foods Mexico, is capitalizing on digital tools to better understand the needs of new consumers. And he’s not forgetting about the power of empathy.Related tags: agriculture, consumer goods, consumer packaged goods, food, grocery, Inside the Mind of the CEO, marketing, retail, technologyBest Business Books 2019: Marketing
November 5, 2019 by Catharine P. TaylorThriving in a complex and expanding ecosystem.Electronic word-of-mouth can make or break a product launch
August 23, 2019 by Matt PalmquistIt’s the sentiment, not the volume, of posts that matters.The Greatest Showman on Earth
August 14, 2019 by Theodore KinniRobert Wilson’s biography of P.T. Barnum seeks to balance the humbug and hucksterism with business success and good works.Related tags: advertising, book reviews, entertainment, innovators, marketing, marketing strategies, mediaHow to discover your organization’s story
July 15, 2019 by Josh LevsAsking questions about what leaders and colleagues value can unearth authentic narratives.How fake news can taint a brand’s image
June 6, 2019 by Matt PalmquistWhen a company’s ads run next to fabricated articles, its reputation suffers.Related tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaThe kidtech is all right
May 13, 2019 by Daniel GrossDylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.Related tags: advertising, digital business models, marketing, media, privacy, PwC's Entertainment & Media OutlookUniting creatives and consultants
May 8, 2019 by David ClarkeIf professionals want to change the world, they need to master the Four Cs.Making connections with the new digital consumer
May 6, 2019 by Dan Bunyan and Karim SarkisTo thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.Ears wide open
April 29, 2019 by Bob WoodsVoice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.E-Sports Is Beating the Competition
January 24, 2019 by Bob WoodsAs the industry continues to find its footing as a business, competitive video gaming has emerged as the fastest-growing sector in the global sports business.Best Business Books 2018: Marketing
November 5, 2018 by Catharine P. TaylorMarketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018.Related tags: advertising, best business books, business literature, disruption, marketing, retailingThe Podcasting Revenue Boom Has Started
October 18, 2018 by Bob WoodsAs advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.Your Company’s Purpose Isn’t to Save the World
September 5, 2018 by Alan SiegelMany companies confuse purpose programs with corporate responsibility. Here’s how to craft an authentic and effective purpose statement.Related tags: brand, business purpose, communication, corporate social responsibility, effectiveness, engagement, marketingOath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
June 13, 2018 by Christopher Vollmer and Daniel GrossThe company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.
All articles tagged: marketing
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