Oath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.
The Revenue Stream Revolution in Entertainment and Media
Developing new sources of income is a vital strategic imperative.May 7, 2018 by Christopher VollmerNBA Commissioner Adam Silver Has a Game Plan
Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.April 30, 2018 by Christopher Vollmer and Daniel GrossVideo Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.April 23, 2018 by Bob WoodsWhen Cookie Monster Goes on a Diet
Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.March 9, 2018 by Matt PalmquistRelated tags: advertising, brand, consumers, marketing, recent research, social responsibility, trustCan Craft Beer Continue to Tap into Growth?
As the thriving sector matures, new growth strategies will be necessary.January 24, 2018 by Akshat Dubey and Rakesh ManiFour Rules for Courting the 21st-Century Customer
In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.November 27, 2017 by Matt PalmquistCreating Defining Moments for Your Customers
Chip and Dan Heath explain how to add defining moments to your customer experience.November 22, 2017 by Theodore KinniBest Business Books 2017: Marketing
Steady ProgressNovember 7, 2017 by Catharine P. TaylorRelated tags: advertising, analytics, best business books, cmo, consumer insights, consumer trends, customer service, e-commerce, marketing, marketing strategies, salesHow Amazon Fuels Deflation
While central banks puzzle about the lack of inflation, the e-commerce giant’s swift move to slash prices at Whole Foods shows how business is keeping prices down.August 30, 2017 by Daniel GrossTwo Simple Concepts for Getting the Most from Absurd Ideas
It’s tempting to dismiss a wild idea, but if respected it can be a springboard for finding synergies and new ways of doing things.August 17, 2017 by George E.L. BarbeeA Goldilocks Approach to Innovation
Wharton professor David Robertson defines a “Third Way” of creating new products and services.August 2, 2017 by Theodore KinniIn High Spirits
How to capitalize on the boom in craft liquors.July 31, 2017 by Akshat Dubey and Rakesh ManiRelated tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketing140 Characters Can Make or Break Your Brand
An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.July 20, 2017 by Matt PalmquistThree Promises Every Sales Team Needs to Make — and Keep
The simplest way to reduce customer churn is to commit to and deliver real value.June 19, 2017 by Elizabeth DotyThe Nine Traits of Highly Effective CMOs
Tips for long-term survival in what has become a short-term role.June 1, 2017 by David ClarkeHow to Make Entertainment and Media Businesses “Fan”-tastic
Capturing the strategic advantages of fan-centric businesses requires functional transformation.May 8, 2017 by Christopher VollmerRelated tags: advertising, analytics, capabilities, digital media, digitization, marketing, media, salesWhen Robots Miss the Minutiae
As tasks such as ad placement are becoming automated, it’s obvious that machines will need to make a huge leap to discern context.March 30, 2017 by Daniel GrossTwo Simple Concepts for Satisfying Customers
Get to know your highest-volume customers, and fill the satisfaction gaps that they won’t tell you about.March 20, 2017 by George E.L. BarbeeNir Eyal’s Required Reading
The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.March 8, 2017 by Theodore KinniWhy Augmented Reality Will Be the Next Revolution in Retail
The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.February 27, 2017 by Kamil Klamann and Sekoul KrastevRelated tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsTurn a Growth Bump into a Boon
Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.February 23, 2017 by Matt PalmquistCan Radio Survive in the Era of Self-Driving Cars?
Radio companies may be better positioned than they realize to provide entertainment to commuters, but they’ll need to rethink their business models.February 21, 2017 by Daniel Eckert, Gregory Boyer, and Huw ThomasThe Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie KarabellHow Smartphone Apps Influence the Way We Shop
Consumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.January 19, 2017 by Matt PalmquistRelated tags: consumers, digital retail, marketing, mobile technology, recent research, retail trends, sales, technology
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