All articles tagged: marketing

CEO Andy Mooney riffs on the boom in guitar sales during COVID-19 and rethinking business models for the post-pandemic world.

New research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.

Google’s decision to phase out third-party cookies will usher in a new digital economy.

Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.

Revising strategies will help businesses to emerge stronger from COVID-19.

Paying attention to humans

COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.

In The Ends Game, professors Marco Bertini and Oded Koenigsberg explain how companies can help their customers meet goals by rewriting the rules of commerce.

Corporate charity campaigns and donations are popular marketing tools. But do they pay off?

In his new book, The Passion Economy, journalist Adam Davidson uncovers stories of small businesses that thrive in niches.

In his new book, Not Born Yesterday, Hugo Mercier argues that humans are wired to see through misinformation and lies.

Roberto Martínez, CEO of PepsiCo Foods Mexico, is capitalizing on digital tools to better understand the needs of new consumers. And he’s not forgetting about the power of empathy.

Thriving in a complex and expanding ecosystem.

It’s the sentiment, not the volume, of posts that matters.

Robert Wilson’s biography of P.T. Barnum seeks to balance the humbug and hucksterism with business success and good works.

Asking questions about what leaders and colleagues value can unearth authentic narratives.

When a company’s ads run next to fabricated articles, its reputation suffers.

Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.

If professionals want to change the world, they need to master the Four Cs.

To thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.

Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.

As the industry continues to find its footing as a business, competitive video gaming has emerged as the fastest-growing sector in the global sports business.

Marketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018.

As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.

Many companies confuse purpose programs with corporate responsibility. Here’s how to craft an authentic and effective purpose statement.