In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.
- Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.July 21, 2016 by Matt Palmquist
- The Canadian telecom giant transformed its business by adopting a clear, stable approach to strategy and culture.August 31, 2015 by John Izzo
- How private equity firms can unlock the M&A capabilities premium to win in a cutthroat market.
- As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.July 7, 2015 by Shellie Karabell
- Economist Max Roser is compiling an archive of global improvement.June 8, 2015 by Jeffrey Rothfeder
- Addressing climate change with a sense of urgency isn’t a matter of morality, two economists argue. It’s about managing risk.May 26, 2015 by Katie Fehrenbacher
- Oil-field services companies, which invent the technologies used to drill for oil and gas, have reaped the rewards of an intense focus on innovation.May 11, 2015
- Poor planning for changes in leadership costs companies dearly. Getting it right is worth more than you might think. See also “CEO Succession: Why It Pays to Have a Plan.”
- This infographic provides a snapshot of the emerging wearable technology market.April 28, 2015 by Charity Delich
- How to build trust by letting consumers know everything about your enterprise.April 21, 2015 by Juliette Powell
- Business leaders in at least 16 sectors are still not fully prepared for the digital transformation of their industries.April 20, 2015 by Jeffrey Rothfeder
- For Aetna’s CEO, the lauded move to raise employee wages is just part of a broader strategy to adapt to changes in healthcare.
- Beware of euphemisms that belie “hellish” behavior.March 16, 2015 by Susan Cramm
- Large chains that compete too aggressively against small businesses may suffer the wrath of consumers.March 3, 2015 by Matt Palmquist
- The 1990s mania surrounding plush toys tells us as much about irrational behavior as the coincident dot-com bubble.March 2, 2015 by Mark Gimein
- The benefits of the glut are being distributed unevenly.
- The burger chain’s boffo business model thrives—despite paying low-wage workers more than it has to.February 11, 2015 by Daniel Gross
- Although personal relationships among coworkers are usually viewed as positive, excessive socialization can lead to a decline in team performance.February 10, 2015 by Matt Palmquist
- Preparing for the inevitable interactions between global forces can help you stay ahead of the competition.
- New entrants and established players are racing to create the next generation of medical products and services.
- A new approach can help CPG companies introduce products with the right features, price, and packaging.
- Vacations taken by CEOs provide an unlikely, but highly reliable, way to approximate a firm’s corporate activity and anticipate its stock returns.December 18, 2014 by Matt Palmquist
- To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.
- Brand DivingNovember 4, 2014 by Catharine P. Taylor
All articles tagged: pricing
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