Targeted marketing campaigns are the key to capturing the at-home consumer
Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19.
GMO
Digital native retailers are giving physical stores a radical makeover
January 18, 2019 by Flavio Palaci, Ramy Sedra, and Anand RaoOnline brands are opening brick-and-mortar shops, using technology and data-driven customer insights to transform the in-store experience.Related tags: consumer insights, consumers, consumer trends, customer experience, data, experiences matter, retailing, retail trendsThe Jolly and Folly of Holiday Decor for Retailers
December 21, 2018 by Matt PalmquistChristmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.Convenience Is Key in Last-Mile Delivery around the World
November 26, 2018 by Dominik Baumeister, Peter Kauschke, and Andrew TippingGetting consumers their packages when and where they want them in a cost-effective way is a global need, but shipping solutions vary by region.Related tags: consumer insights, consumer packaged goods, delivery, global perspective, retailing, retail trends, transportationBest Business Books 2018: Marketing
November 5, 2018 by Catharine P. TaylorMarketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018.Related tags: advertising, best business books, business literature, disruption, marketing, retailingSpecial Isn’t What You Think
September 21, 2018 by David ClarkeWhat are the four hallmarks of a company that truly stands apart from the rest?Shopping by Voice a Hard Sell for Consumers
June 25, 2018 by Denise DahlhoffPeople are using virtual assistants such as Siri and Alexa to do a lot of things, but making purchases isn’t really one of them. What will it take to make voice commerce take off?Related tags: consumer insights, consumers, consumer trends, customer experience, retailing, retail trends, technologyAutomation Limitation: Companies Still Need Seasonal Workers
September 21, 2017 by Daniel GrossRetailers are already announcing ambitious holiday hiring goals, with logistics and delivery firms likely to follow.How Amazon Fuels Deflation
August 30, 2017 by Daniel GrossWhile central banks puzzle about the lack of inflation, the e-commerce giant’s swift move to slash prices at Whole Foods shows how business is keeping prices down.Asking the Right Questions Can Frame a Successful Transformation
April 27, 2017 by Tom PuthiyamadamWhen plotting strategy, leaders should worry less about solutions and more about identifying the precise problem they are trying to solve.Why augmented reality will be the next revolution in retail
February 27, 2017 by Kamil Klamann and Sekoul KrastevThe Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.Related tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsRalph Lauren’s Short-Lived Outsider CEO
February 3, 2017 by Spencer HerbstLeaders who come in with a mandate for driving change often run into obstacles.The Amazon Conundrum
December 8, 2016 by Daniel GrossThe e-commerce pioneer is reengineering some operations to make them more appealing to employees while designing others that can operate without any human labor.The Marketer’s Dilemma
October 24, 2016 by Christopher Vollmer, Kristina Bennin, and Deborah BothunTo stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.Holiday Season Hiring Shows Companies Need Human Touch
October 19, 2016 by Daniel GrossThe robots are nowhere near ready to take over crucial logistics and customer-service functions.
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