Digital native retailers are giving physical stores a radical makeover
Online brands are opening brick-and-mortar shops, using technology and data-driven customer insights to transform the in-store experience.
The Jolly and Folly of Holiday Decor for Retailers
Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.December 21, 2018 by Matt PalmquistConvenience Is Key in Last-Mile Delivery around the World
Getting consumers their packages when and where they want them in a cost-effective way is a global need, but shipping solutions vary by region.November 26, 2018 by Dominik Baumeister, Peter Kauschke, and Andrew TippingRelated tags: consumer insights, consumer packaged goods, delivery, global perspective, retailing, retail trends, transportationBest Business Books 2018: Marketing
Marketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018.November 5, 2018 by Catharine P. TaylorRelated tags: advertising, best business books, business literature, disruption, marketing, retailingSpecial Isn’t What You Think
What are the four hallmarks of a company that truly stands apart from the rest?September 21, 2018 by David ClarkeShopping by Voice a Hard Sell for Consumers
People are using virtual assistants such as Siri and Alexa to do a lot of things, but making purchases isn’t really one of them. What will it take to make voice commerce take off?June 25, 2018 by Denise DahlhoffRelated tags: consumer insights, consumers, consumer trends, customer experience, retailing, retail trends, technologyAutomation Limitation: Companies Still Need Seasonal Workers
Retailers are already announcing ambitious holiday hiring goals, with logistics and delivery firms likely to follow.September 21, 2017 by Daniel GrossHow Amazon Fuels Deflation
While central banks puzzle about the lack of inflation, the e-commerce giant’s swift move to slash prices at Whole Foods shows how business is keeping prices down.August 30, 2017 by Daniel GrossAsking the Right Questions Can Frame a Successful Transformation
When plotting strategy, leaders should worry less about solutions and more about identifying the precise problem they are trying to solve.April 27, 2017 by Tom PuthiyamadamWhy augmented reality will be the next revolution in retail
The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.February 27, 2017 by Kamil Klamann and Sekoul KrastevRelated tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsRalph Lauren’s Short-Lived Outsider CEO
Leaders who come in with a mandate for driving change often run into obstacles.February 3, 2017 by Spencer HerbstThe Amazon Conundrum
The e-commerce pioneer is reengineering some operations to make them more appealing to employees while designing others that can operate without any human labor.December 8, 2016 by Daniel GrossThe Marketer’s Dilemma
To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.October 24, 2016 by Christopher Vollmer, Kristina Bennin, and Deborah BothunHoliday Season Hiring Shows Companies Need Human Touch
The robots are nowhere near ready to take over crucial logistics and customer-service functions.October 19, 2016 by Daniel Gross
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