s+b Trend Watch: Make Way for the Connected Car

As the demand for connected car features increases, automakers could see an increase in revenue as high 204 percent over the next five years.

A version of this article appeared in the Winter 2015 issue of strategy+business.

Automakers could see a 204 percent uptick in revenue from digitally enabled features between 2016 and 2021, pushed largely by the ever-increasing popularity of autonomous driving and parking systems and safety options such as automatic braking and blind-spot monitoring.

Estimated Market Potential for Connected Car Technologies

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