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Consumer & retail

A Guide to Customer Strategy

A handy pocket guide for engaging with your users. For more insight, read “10 Principles of Customer Strategy.”

September 26, 2016

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10 Principles of Customer Strategy

It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them. See also “A Guide to Customer Strategy”.

by Thomas Ripsam and Louis Bouquet

A Step-by-Step Guide to Winning the Customer

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.

by Niraj Dawar

Two Simple Concepts for Satisfying Customers

Get to know your highest-volume customers, and fill the satisfaction gaps that they won’t tell you about.

by George E.L. Barbee

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By aligning the pursuit of business objectives with the meeting of human needs, companies can tap into powerful emotional forces in their current cultural situations.
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Your company’s ideal behavioral strengths are unique, and shouldn’t be borrowed or copied — not even from a high-performance enterprise.
3.The case for change: New world. New skills.
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4.Connecting the dots in an uncertain world
Business professor Christian Busch makes the case that serendipity is a skill, resulting from a mindset that allows you to see and act on opportunities in seemingly unrelated facts or events.
5.Empathy: The glue we need to fix a fractured world
Stanford psychologist Jamil Zaki explains that whether we are dealing with business, politics, or personal matters, it’s possible — and advantageous — to train ourselves to be more empathic.

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