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Consumer & retail

A Guide to Customer Strategy

A handy pocket guide for engaging with your users. For more insight, read “10 Principles of Customer Strategy.”

September 26, 2016

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10 Principles of Customer Strategy

It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them. See also “A Guide to Customer Strategy”.

by Thomas Ripsam and Louis Bouquet

A Step-by-Step Guide to Winning the Customer

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.

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Two Simple Concepts for Satisfying Customers

Get to know your highest-volume customers, and fill the satisfaction gaps that they won’t tell you about.

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