Reimagining consumer insights at PepsiCo
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
A new book explores the rise of middleman platforms and their impact on how we buy and sell.
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
Why retailers and consumer goods companies face different challenges as they move “beyond digital.”
A sweeping philosophical history reveals two groups at odds on the relationship between nature and the economy.
As workplaces, customer behaviors, and economic conditions continue to change in response to COVID-19, companies should focus on three key actions.