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Productivity or pioneering? Your industry’s GenAI adoption play

GenAI’s disruptive potential and adoption enablers will shape the pace at which companies in each industry pursue efficiency and reinvention opportunities.

by Bret Greenstein, Jennifer Kosar, Colin Light, and Mary Shelton Rose

June 27, 2024

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It’s an ad, ad, ad, ad world

Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.

by Daniel Gross

June 20, 2022

A black-and-white illustration of a woman sitting on her couch and looking at a TV screen with various characters bursting out of it.

The real value of video content

As spending on streaming content skyrockets in the media and entertainment industry, a new formula is needed to drive a sustainable return on investment.

by Kim David Greenwood, Kate Kennard, and Chris Mowry

February 21, 2022

That same old song is becoming a new value differentiator

With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.

by David Lieberman

November 11, 2021

The remarkable narrative life of The Walking Dead

In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.

by Frank Rose

July 26, 2021

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