Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
Amid significant changes to how people work and live, the ability to persevere is critical.
Innovation is like a garden — you need to create an environment where it can flourish.
Employees often take a pay cut to participate in CSR programs, but many do so to gain career skills.