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It’s an ad, ad, ad, ad world

Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.

by Daniel Gross

June 20, 2022

A black-and-white illustration of a woman sitting on her couch and looking at a TV screen with various characters bursting out of it.

The real value of video content

As spending on streaming content skyrockets in the media and entertainment industry, a new formula is needed to drive a sustainable return on investment.

by Kim David Greenwood, Kate Kennard, and Chris Mowry

February 21, 2022

An illustration of four faceless figures walking across four white ascending graph bars. The illustration is reminiscent of the cover of the Beatles' album "Abbey Road."

That same old song is becoming a new value differentiator

With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.

by David Lieberman

November 11, 2021

The remarkable narrative life of The Walking Dead

In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.

by Frank Rose

July 26, 2021

Streaming energy

After a year of explosive growth fueled by the COVID-19 pandemic, streaming video companies have to embrace new strategies to create value for viewers, creators, and investors.

by Kim David Greenwood, Kate Kennard, and Mark Borao

May 12, 2021

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