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Entertainment & media

 

An illustration of a megaphone emitting a stream of digital icons

It’s an ad, ad, ad, ad world

Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.

by Daniel Gross
June 20, 2022
A black-and-white illustration of a woman sitting on her couch and looking at a TV screen with various characters bursting out of it.

The real value of video content

As spending on streaming content skyrockets in the media and entertainment industry, a new formula is needed to drive a sustainable return on investment.
by Kim David Greenwood, Kate Kennard, and Chris Mowry
February 21, 2022
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