Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
Companies should focus on the human impact of their core business, says academic and consultant Alison Taylor.
Harvard Business School professor emeritus James Heskett sums up the insights he’s gleaned in more than 30 years of studying corporate culture.
Episode 6 of the Take on Tomorrow podcast features Alison Taylor, the director of Ethical Systems at NYU’s Stern School of Business, and Richard Oldfield, PwC’s global markets leader, on navigating a wider set of expectations.
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