Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
In their new book, Decision Leadership, professors Don Moore and Max Bazerman tell leaders how the lessons of behavioral economics can lead to better organizational decision-making.
This chestnut of the business world overlooks the importance of—and the challenge of creating—a clear strategy.
Culture emerges from a variety of ingredients within your organization, and cookie-cutter approaches won’t get it right.
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