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- 1.Don’t be a “leader”
Successful leaders must recognize that their role is much more than the endgame of a specialist. Leading requires constant learning and a balance of specialized and broad knowledge.
- 2.Focusing on missions
Zahid Salman, president & CEO of GreenShield, Canada’s only national nonprofit healthcare and insurance organization, is tapping into digital strategies and the larger care ecosystem to expand offerings—and impact.
- 3.A goal isn’t a mission
A heated argument recorded in the White House in 1962 offers a cautionary lesson in mission-setting for leaders today.
- 4.Beyond purpose statements
Fuzzy claims to greater ambition are starting to feel like just another corporate fad. It’s time to replace them with impact statements.
- 5.The fortune at the bottom of the pyramidLow-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
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