- Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
s+b Trend Watch: Grocery Shoppers Plan to Stay Frugal
November 27, 2012According to a recent survey, many of the frugal habits that grocery shoppers adopted during the recession are here to stay.The New Chinese Economy
November 12, 2012 by Sarah Butler, Edward Tse, and John JullensThe boom years may be in the past, but China still offers big opportunities for multinationals that adapt to its new economic reality.Expensive Accessories on a Price Tag: Commas and Cents
November 2, 2012How numbers are presented can distort a consumer’s perceptions.Gauging the Performance of CEOs from Nonprofits and Government
October 26, 2012Some troubling signs are found on the financial front when CEOs’ experience comes from beyond the corporate world.Online Retailers, Shipping Fees, and the Bottom Line
September 7, 2012How the interplay between delivery charges and product prices maximizes profits.The Peer Pressure Posed by Stock Splits
August 31, 2012Companies in similar groups watch one another, then often follow the leader.Executives’ Misleading Signals to Investors on Conference Calls
July 20, 2012CEOs and other senior managers often talk one way about a company’s prospects and then trade their stock the other way.Exploring the Supply Side of Fake Goods
July 13, 2012How companies can battle five types of counterfeiters.Brand Transformation on the Internet
June 25, 2012 by Art KleinerTo Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved.Optimism Returns to the American Automotive Industry
June 4, 2012 by Brian Collie, Scott Corwin, and Arjun KakkarAutomobiles are selling again, and executives are confident. The U.S. auto industry is positioned for a global economic recovery — if car manufacturers can avoid repeating the mistakes of the past.How a Short-Term Strategy Can Backfire
June 1, 2012Patterns appear in higher stock volatility, increased capital costs, and a drop in return on assets.Delay Can Pay
June 1, 2012 by Justin PettitJustin Pettit, coauthor of Merge Ahead: Mastering the Five Enduring Trends of Artful M&A, introduces a new perspective on decision making from Wait: The Art and Science of Delay, by Frank Partnoy.Is Your Company Fit for Growth?
May 29, 2012 by Deniz Caglar, Jaya Pandrangi, and John PlanskyA more strategic approach to costs can help you prepare for the next round of expansion.Rethinking the Product Launch
May 29, 2012 by Max Cuellar, Leslie H. Moeller, and Heberto MolinaYour customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.China’s Mid-Market Innovators
May 29, 2012 by Edward Tse, John Jullens, and Bill RussoA new category of competitor — low-price, medium-quality Chinese B2B upstarts — is shaking up the global competitive landscape.A New Role for Natural Resources Companies
May 29, 2012 by Mary Stacey, Marilyn Taylor, and David LeggeBy promoting business partnerships, producers of primary materials can find a new source of competitive advantage.s+b Trend Watch: Cloud Computing
May 29, 2012How Ikea Reassembled Its Growth Strategy
May 7, 2012 by Deniz Caglar, Marco Kesteloo, and Art KleinerDuring the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty.The Key to Brand Acquisitions: Marketing Capabilities
April 27, 2012Investors reward companies that buy stand-alone brands they can market better than the sellers did.Netflix Wasn’t All Wrong
April 2, 2012 by Ken FavaroSix months after video rental company CEO Reed Hastings was forced into a strategic retreat from Qwikster, strategists can still learn a lot from his decision.The Bottom Line on “Free” Gift Cards
March 9, 2012The key question for retailers: Do consumers use the cards to stockpile or to spend more than they planned?Best Time for a Takeover? When the Target’s CEO Turns 65
March 2, 2012With less at risk personally, retirement-age CEOs may haggle less.Five Steps toward a Revitalized Pharmaceutical Supply Chain
February 28, 2012 by Marcus Ehrhardt, Robert Hutchens, and Susan HigginsGlobal drug companies are facing disruption. One powerful strategic response is to rethink their manufacturing and operations footprints.A New Way to Gain Customer Insights
February 28, 2012 by David MeerHow conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.
All articles tagged: pricing
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