- Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
- November 27, 2012According to a recent survey, many of the frugal habits that grocery shoppers adopted during the recession are here to stay.
- The boom years may be in the past, but China still offers big opportunities for multinationals that adapt to its new economic reality.
- November 2, 2012How numbers are presented can distort a consumer’s perceptions.
- October 26, 2012Some troubling signs are found on the financial front when CEOs’ experience comes from beyond the corporate world.
- September 7, 2012How the interplay between delivery charges and product prices maximizes profits.
- August 31, 2012Companies in similar groups watch one another, then often follow the leader.
- July 20, 2012CEOs and other senior managers often talk one way about a company’s prospects and then trade their stock the other way.
- July 13, 2012How companies can battle five types of counterfeiters.
- June 25, 2012 by Art KleinerTo Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved.
- Automobiles are selling again, and executives are confident. The U.S. auto industry is positioned for a global economic recovery — if car manufacturers can avoid repeating the mistakes of the past.
- June 1, 2012Patterns appear in higher stock volatility, increased capital costs, and a drop in return on assets.
- June 1, 2012 by Justin PettitJustin Pettit, coauthor of Merge Ahead: Mastering the Five Enduring Trends of Artful M&A, introduces a new perspective on decision making from Wait: The Art and Science of Delay, by Frank Partnoy.
- A more strategic approach to costs can help you prepare for the next round of expansion.
- Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
- A new category of competitor — low-price, medium-quality Chinese B2B upstarts — is shaking up the global competitive landscape.
- By promoting business partnerships, producers of primary materials can find a new source of competitive advantage.
- May 29, 2012
- During the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty.
- April 27, 2012Investors reward companies that buy stand-alone brands they can market better than the sellers did.
- April 2, 2012 by Ken FavaroSix months after video rental company CEO Reed Hastings was forced into a strategic retreat from Qwikster, strategists can still learn a lot from his decision.
- March 9, 2012The key question for retailers: Do consumers use the cards to stockpile or to spend more than they planned?
- March 2, 2012With less at risk personally, retirement-age CEOs may haggle less.
- Global drug companies are facing disruption. One powerful strategic response is to rethink their manufacturing and operations footprints.
- February 28, 2012 by David MeerHow conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.
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