All articles tagged: pricing

Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.

According to a recent survey, many of the frugal habits that grocery shoppers adopted during the recession are here to stay.

The boom years may be in the past, but China still offers big opportunities for multinationals that adapt to its new economic reality.

How numbers are presented can distort a consumer’s perceptions.

Some troubling signs are found on the financial front when CEOs’ experience comes from beyond the corporate world.

How the interplay between delivery charges and product prices maximizes profits.

Companies in similar groups watch one another, then often follow the leader.

CEOs and other senior managers often talk one way about a company’s prospects and then trade their stock the other way.

How companies can battle five types of counterfeiters.

To Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved.

Automobiles are selling again, and executives are confident. The U.S. auto industry is positioned for a global economic recovery — if car manufacturers can avoid repeating the mistakes of the past.

Patterns appear in higher stock volatility, increased capital costs, and a drop in return on assets.

Justin Pettit, coauthor of Merge Ahead: Mastering the Five Enduring Trends of Artful M&A, introduces a new perspective on decision making from Wait: The Art and Science of Delay, by Frank Partnoy.

A more strategic approach to costs can help you prepare for the next round of expansion.

Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.

A new category of competitor — low-price, medium-quality Chinese B2B upstarts — is shaking up the global competitive landscape.

By promoting business partnerships, producers of primary materials can find a new source of competitive advantage.

During the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty.

Investors reward companies that buy stand-alone brands they can market better than the sellers did.

Six months after video rental company CEO Reed Hastings was forced into a strategic retreat from Qwikster, strategists can still learn a lot from his decision.

The key question for retailers: Do consumers use the cards to stockpile or to spend more than they planned?

With less at risk personally, retirement-age CEOs may haggle less.

Global drug companies are facing disruption. One powerful strategic response is to rethink their manufacturing and operations footprints.

How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.