- The role of corporations in society shifted permanently in 2020.
Make the most of your influencers
December 4, 2020 by Matt PalmquistNew research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.Related tags: advertising, consumer products, consumers, digital marketing, marketing, marketing strategiesCompanies should make it their business to get out the vote
October 20, 2020 by Deepali SrivastavaFacilitating voting supports customers and employees, both of whom increasingly expect businesses to make the world a better place.Consumer companies must take leaps, not steps
As shoppers show how quickly they can adapt to external shocks, retailers will need to radically reconfigure their business models.Targeted marketing campaigns are the key to capturing the at-home consumer
August 20, 2020 by Derek Baker and Matt EgolBrand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19.Related tags: consumers, consumer trends, coronavirus, COVID-19, experiences matter, manufacturing, retailingReuse and refill: The model that will help consumers quit single-use plastics
July 30, 2020 by Deepali SrivastavaBy moving away from disposable packaging, companies can address the global problem of plastic waste.Three capabilities will help retailers “win the trip” through and beyond the COVID-19 crisis
June 24, 2020 by Matt Egol and Derek TownsendWhether shoppers are in the store, at the curb, or at home, retailers can capitalize on the new realities of consumption.Related tags: consumer products, consumers, consumer trends, coronavirus, COVID-19, customer experience, experiences matterFor retailers, trust is key to accelerating out of COVID-19
June 1, 2020 by Matt Egol and Derek TownsendCompanies will have to understand consumers in the context of the crisis and optimize experiences to earn their confidence.Related tags: consumers, consumer trends, coronavirus, COVID-19, experiences matter, return on experience, ROX, trustCompanies will have to get creative to advance sustainability amid crisis
May 19, 2020 by Denise DahlhoffAs COVID-19 plunges the world into recession, consumers will be more sensitive to price.Related tags: consumer insights, consumer products, consumers, consumer trends, coronavirus, COVID-19, sustainabilityIt’s time to stop calling every firm that uses technology a tech company
March 5, 2020 by Thomas A. Stewart and Patricia O’ConnellDefining a company begins by looking at what it produces and sells, not at what enables it to do so.Exit strategies
January 24, 2020 by Daniel AkstFifty years after its publication, Albert O. Hirschman’s Exit, Voice, and Loyalty still has a lot to tell us about the life of organizations.The newest shopping trend isn’t new at all
December 20, 2019 by Steve BarrThe rental and resale markets are booming for products as diverse as fashion and camping gear — and it's creating an opening for brands to reinvent their business model.Niche work if you can get it
November 11, 2019 by Thomas A. Stewart and Patricia O’ConnellUnderstanding how specialist companies succeed can help all leaders learn ways to stick to their strategies.Using culture to offer more customer-centric healthcare
October 28, 2019 by Jaime Estupiñán, Alice Zhou, and Jessica GeigerWhat it means for healthcare companies to serve patients effectively is changing. Here’s how understanding and transforming your culture can help you get there.How to stand out in a crowded marketplace
September 17, 2019 by Isaac KrakovskyTo differentiate your brand, let a customer focus guide your strategy and operations.Why cool technology sometimes flops
August 30, 2019 by Kevin ManeyCertain inventions show us that it doesn’t matter how amazing an innovation is if no one needs it.Why your customers should be central to your innovation efforts
August 13, 2019 by Vicki Huff EckertDitching the “science fair” mentality toward innovation will help transform ideas into commercial reality.It’s time for CMOs to rally a cross-functional approach to customer experience
July 19, 2019 by Denise DahlhoffBusinesses have realized the importance of building an outside-in culture. Now chief marketing officers have an opportunity to lead by engaging their C-suite colleagues in the change.So you think you know your customers?
May 28, 2019 by Megan HigginsGathering different sorts of data can yield surprising insights and drive more effective decision making.Related tags: consumer insights, consumers, consumer trends, data, data analytics, retail trends, storesWhy Net Promoter Score is past its prime
May 22, 2019 by Matt EgolThe metric was useful in simpler times, when companies were beginning to understand the importance of customer experience. But it’s time to replace it.Voice technology delivers on banking needs
May 21, 2019Financial services is full of customer pain points that could be resolved with the help of voice-assisted devices. For further insight, read “Banking on voice.”Banking on voice
May 21, 2019 by Mohib Yousufani and Julien CourbeVoice-assisted devices will revolutionize the financial-services industry by providing customers with on-demand service and by helping banks reduce costs.Related tags: banking, consumers, cost management, customer experience, experiences matter, technologyROX: How to get started with the new experience metric
March 29, 2019 by Matt Egol, Reid Carpenter, and Sujay SahaMake sure you understand “return on experience” — the new way of tracking the results of your investments in customer and employee experiences — and how to implement it.Designing for economic inclusion
March 27, 2019 by Deepa PrahaladProducts that resonate best with consumers at the bottom of the pyramid are those designed with an understanding of their aspirations and needs.Related tags: consumers, design, global markets, global perspective, inclusion, innovation, innovatorsROX is the new ROI: Prioritizing customer experience
January 30, 2019 by John MaxwellConsumers have more power over your company’s success or failure than ever before, and it’s time for a new metric that captures the return on your investment in them.Related tags: consumer insights, consumers, consumer trends, customer experience, experiences matter, networks, retail trends, strategy
All articles tagged: consumers
Page 1 2 3 | Next > |
Videos, Galleries, & More
More PwC insights
Bold insights for bold leaders. A new series that addresses the most urgent forces facing business leaders in 2021 — and beyond. Explore the series.