When Cookie Monster Goes on a Diet
Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.
Rewards Cards Test the Limits of Customer Loyalty
How I liberated myself from points and why it matters to your company.January 25, 2018 by Eric J. McNultyRelated tags: airline industry, big data, brand, consumers, consumer trends, digital marketing, marketing strategies, retail trendsThe Magic of Predicting Demand from Data
Demand sensing is a key element of a real-time, connected supply chain ecosystem and can kick-start digital transformation.January 15, 2018 by Philipp Berttram, Judith Schneider, and Marc MünchRelated tags: automation, consumer insights, consumers, data analytics, digital retail, strategic planning, supply chainA Guide to This Season’s Consumers
In a complicated retail landscape, it is critical for retailers to understand what shoppers are thinking.December 20, 2017 by Michelle GerdesHow Companies Can Respond to Consumers’ Demands for Better Data Protection
New surveys reveal a lack of confidence in cybersecurity, and how companies can respond.December 19, 2017 by Joe NoceraInnovating the Mundane
Space tourism and self-driving cars are exciting to ponder, but what about just making our current systems work better?October 31, 2017 by Daniel GrossThe Dangerous Necessity of Relying on Bots
Algorithms and AI can help a company achieve massive scale, but they bring with them new risks.October 18, 2017 by Daniel GrossMovie Theatres Take Steps to Disrupt Themselves
To address slow growth, multiplexes are replacing humans with machines, and popcorn and soda with gourmet treats.September 7, 2017 by Daniel GrossSummer Reading: 10 Business Books – in Pictures
A selection of books perfect for your commute — or the beach.July 25, 2017Chipotle Takes Another Hit to Reputation, Stock Price
This month’s closure of a burrito shop for possible norovirus shows how vulnerable a company’s image is in the digital age.July 21, 2017 by Michelle GerdesSpeed Meets Variety in Amazon’s Deal for Whole Foods
The $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.June 16, 2017 by Michelle GerdesRelated tags: brand, consumer packaged goods, consumers, consumer trends, deals, retail trends, strategy, technologyWhere Have All the Shop Clerks Gone?
Forget your worries about the factory floor. Machines are already decimating retail jobs.April 12, 2017 by Daniel GrossImperfect Job Market Forces Unenviable Choices
As a tightening in farm labor shows, employers must choose from a handful of undesirable options to stay in business.March 23, 2017 by Daniel GrossStrategy Talk: What’s Wrong with Cross-Selling, Anyway?
Your strategy should turn customers into “cross-buyers” of your products and services.March 21, 2017 by Ken FavaroRelated tags: banking, consumer products, consumers, sales, strategy, strategy talk, value propositionThe Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie KarabellDoing the Super Bowl Ad Math
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.February 1, 2017 by Matt PalmquistSorting through Corporate Protest Tactics
Activist groups’ ideological stance, as well as a company’s own characteristics, shape the types of strategies used to effect change.January 26, 2017 by Matt PalmquistRelated tags: activist investor, consumers, corporate social responsibility, governance, integrity, recent researchHow Smartphone Apps Influence the Way We Shop
Consumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.January 19, 2017 by Matt PalmquistRelated tags: consumers, digital retail, marketing, mobile technology, recent research, retail trends, sales, technologyIt Pays to Get to Know Your Superconsumers
Beyond revenue, customers who are obsessed with a product don’t just provide valuable insight but are a conduit to new markets.January 11, 2017 by Catharine P. TaylorSmall Box Retailers
Target is the latest retailer to double down on mini versions of its stores — and hopes to avoid others’ pitfalls.October 18, 2016 by Michelle GerdesWhen Customer Loyalty Programs Backfire
Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.October 13, 2016 by Matt PalmquistRelated tags: brand, consumers, consumer trends, marketing, marketing strategies, recent research, researchWhat Can the Cola Wars Teach Us about Brand Loyalty?
In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.August 25, 2016 by Matt PalmquistTailoring Your Approach to Consumers in Different Countries
Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.August 11, 2016 by Matt PalmquistWhat Whole Foods Is Learning by Trading Down
The high-end grocery company is using its newly formed 365 chain to experiment with new business practices.July 29, 2016 by Michelle GerdesThe Courage to Change Before You Have To
Self-made billionaires offer powerful examples for established companies eager to reclaim industry leadership.June 22, 2016 by John SvioklaRelated tags: consumers, consumer trends, corporate leaders, creativity, innovation, innovation success, innovators
All articles tagged: consumers
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