The New Fortune at the Bottom of the Pyramid
Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity.
The Jolly and Folly of Holiday Decor for Retailers
Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.December 21, 2018 by Matt PalmquistBanish These Words from the Business Lexicon
They’re outdated, inaccurate, misleading, or simply eye-roll inducing. For more insight, read “How the Right Business Language Can Catalyze Change.”October 24, 2018Related tags: communication, consumers, corporate leaders, dialogue, effectiveness, engagement, leadershipHow the Right Business Language Can Catalyze Change
Leaders need to use great care when choosing the words that shape companies, industries, and societies. See also “Banish These Words from the Business Lexicon.”October 23, 2018 by Eric J. McNultyRelated tags: communication, consumers, corporate leaders, dialogue, effectiveness, engagement, leadershipThe Power of Price Points
Customer segmentation is not just a revenue tool, but also a way to achieve excellence in execution.October 17, 2018 by Thomas A. Stewart and Patricia O’ConnellRelated tags: airline industry, brand, consumers, customer experience, customer segmentation, customer service, strategic planningArtificial Intelligence, Ratings, and the Small Print
Can crowdsourcing and algorithms improve the customer experience when it comes to data privacy and terms of service?September 17, 2018 by Deborah UngerRelated tags: communication, consumers, data, digital, digital and print, machine learning, sentient computers, technologyBigger Is No Longer Better When It Comes to Consumer Brands
Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.August 29, 2018 by Kevin ManeyRelated tags: 3d printing, consumer insights, consumer packaged goods, consumer products, consumers, consumer trends, technologyForget B2C and B2B — We Need B2I
In the fast-approaching world where tailored products and customer experience are a competitive advantage, the old categories of business will be obsolete.August 22, 2018 by Peter SchwartzRelated tags: consumers, customer experience, digital retail, digital strategy, service design, user-centric designShopping by Voice a Hard Sell for Consumers
People are using virtual assistants such as Siri and Alexa to do a lot of things, but making purchases isn’t really one of them. What will it take to make voice commerce take off?June 25, 2018 by Denise DahlhoffRelated tags: consumer insights, consumers, consumer trends, customer experience, retailing, retail trends, technologyWhen Cookie Monster Goes on a Diet
Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.March 9, 2018 by Matt PalmquistRelated tags: advertising, brand, consumers, marketing, recent research, social responsibility, trustRewards Cards Test the Limits of Customer Loyalty
How I liberated myself from points and why it matters to your company.January 25, 2018 by Eric J. McNultyRelated tags: airline industry, big data, brand, consumers, consumer trends, digital marketing, marketing strategies, retail trendsThe Magic of Predicting Demand from Data
Demand sensing is a key element of a real-time, connected supply chain ecosystem and can kick-start digital transformation.January 15, 2018 by Philipp Berttram, Judith Schneider, and Marc MünchRelated tags: automation, consumer insights, consumers, data analytics, digital retail, strategic planning, supply chainA Guide to This Season’s Consumers
In a complicated retail landscape, it is critical for retailers to understand what shoppers are thinking.December 20, 2017 by Michelle GerdesHow Companies Can Respond to Consumers’ Demands for Better Data Protection
New surveys reveal a lack of confidence in cybersecurity, and how companies can respond.December 19, 2017 by Joe NoceraInnovating the Mundane
Space tourism and self-driving cars are exciting to ponder, but what about just making our current systems work better?October 31, 2017 by Daniel GrossThe Dangerous Necessity of Relying on Bots
Algorithms and AI can help a company achieve massive scale, but they bring with them new risks.October 18, 2017 by Daniel GrossMovie Theatres Take Steps to Disrupt Themselves
To address slow growth, multiplexes are replacing humans with machines, and popcorn and soda with gourmet treats.September 7, 2017 by Daniel GrossSummer Reading: 10 Business Books – in Pictures
A selection of books perfect for your commute — or the beach.July 25, 2017Chipotle Takes Another Hit to Reputation, Stock Price
This month’s closure of a burrito shop for possible norovirus shows how vulnerable a company’s image is in the digital age.July 21, 2017 by Michelle GerdesSpeed Meets Variety in Amazon’s Deal for Whole Foods
The $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.June 16, 2017 by Michelle GerdesRelated tags: brand, consumer packaged goods, consumers, consumer trends, deals, retail trends, strategy, technologyWhere Have All the Shop Clerks Gone?
Forget your worries about the factory floor. Machines are already decimating retail jobs.April 12, 2017 by Daniel GrossImperfect Job Market Forces Unenviable Choices
As a tightening in farm labor shows, employers must choose from a handful of undesirable options to stay in business.March 23, 2017 by Daniel GrossStrategy Talk: What’s Wrong with Cross-Selling, Anyway?
Your strategy should turn customers into “cross-buyers” of your products and services.March 21, 2017 by Ken FavaroRelated tags: banking, consumer products, consumers, sales, strategy, strategy talk, value propositionThe Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie KarabellDoing the Super Bowl Ad Math
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.February 1, 2017 by Matt Palmquist
All articles tagged: consumers
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