18. Globalism without Tears: A New Social Compact for CEOs - Jeffrey E. Garten, Fourth Quarter 2002
The Yale School of Management dean prophesied the end of the “golden age of capitalism” in the West and put forth a workable definition of social responsibility.
19. What Strategists Can Learn from Sartre - James Ogilvy, Winter 2003
Strategic thinking can benefit from philosophy. In this reflective piece, the author explained why in an uncertain world where competitive advantage is insecure, setting strategy must become an existential exercise.
20. Smart Customization: Profitable Growth Through Tailored Business Streams - Keith Oliver, Leslie H. Moeller, and Bill Lakenan, Spring 2004
This article introduced the striking new concept of TBS (an abbreviation still in use at Booz & Company) — a pragmatic way for companies to manage the complexity of supply chains by differentiating their offerings.
21. Leadership Is a Contact Sport: The “Follow-up Factor” in Management Development - Marshall Goldsmith and Howard Morgan, Fall 2004
Working in what was then the relatively new field of executive coaching, the authors revealed the single most important factor in helping leaders become capable: following up to reinforce what these individuals learn about themselves.
22. The Cat That Came Back - Gary L. Neilson and Bruce A. Pasternack, Fall 2005
This was the best of our articles on the influential concept of organizational DNA: How companies (in this case, Caterpillar Inc.) aligned decision rights, information flow, motivators, and the “lines and boxes” of the hierarchy to create a high-performance culture.
23. Money Isn’t Everything - Barry Jaruzelski, Kevin Dehoff, and Rakesh Bordia, Winter 2005
In the first of Booz & Company’s ongoing studies of global corporate R&D spending, the authors examined the “Global Innovation 1000” — the world’s biggest research and development spenders — and the complex link between their spending patterns and corporate performance.
24. China’s Five Surprises - Edward Tse, Winter 2005
Our best article on China (and an early precursor of Tse’s book The China Strategy: Harnessing the Power of the World’s Fastest-Growing Economy [Basic Books, 2010]) noted that in this rapidly changing country, the past will never be the most accurate guide to the future.
25. Beauty Parlors, Barbershops, and Boardrooms - Leslie F. (“Skip”) Griffin Jr., Winter 2005
Foremost among our many great First Person essays, this mini-memoir explained why leaders of corporate change have a great deal to learn from the American civil rights movement.
26. Manufacturing Myopia - Kaj Grichnik, Conrad Winkler, and Peter von Hochberg, Spring 2006
The premise laid out in this piece is still true: Instead of drifting into decline, producers of goods have a chance to seize the future by cultivating better awareness about manufacturing costs and means.
27. Love Your “Dogs” - Harry Quarls, Thomas Pernsteiner, and Kasturi Rangan, Spring 2006
In an article that took a hard look at business unit portfolios, the authors argued that the conventional wisdom about portfolio management, favoring a focus on nurturing “stars,” was wrong. Corporations need instead to foster poor performers to gain value.
28. City Planet - Stewart Brand, Spring 2006
This piece, which was later adapted into a chapter of Stewart Brand’s book Whole Earth Discipline: An Ecopragmatist Manifesto (Viking, 2009), presented a new context for business and everyone: Suddenly, half the world’s human population is urban. The founder of the Whole Earth Catalog described an imminent future age of cosmopolitan, thriving, chaotic new cities.
29. The Future of Advertising Is Now - Christopher Vollmer, John Frelinghuysen, and Randall Rothenberg, Summer 2006
After years of overhype, the digital revolution finally arrived — and marketers didn’t recognize it in time (unless they read this article). Adapted by Vollmer into a best-selling book (Always On: Advertising, Marketing, and Media in an Era of Consumer Control, [McGraw-Hill, 2008]), it was also the first of an ongoing series of Booz & Company articles on the evolution of the marketing–media–advertising ecosystem.