43. The Practical Wisdom of Ikujiro Nonaka - Sally Helgesen, Winter 2008
The author’s compelling Creative Mind profiles include this remarkable portrait of the venerable Japanese advocate of phronesis: ingrained wisdom as a business practice.
44. How to Win by Changing the Game - Cesare Mainardi, Paul Leinwand, and Steffen Lauster, Winter 2008
This was the magazine’s first major piece on capabilities-driven strategy, laying the groundwork for Leinwand and Mainardi’s book The Essential Advantage: How to Win with a Capabilities-Driven Strategy (Harvard Business Press, 2010).
45. Not Just for Profit - Marjorie Kelly, Spring 2009
This article discussed an intriguing new business model for an age some consider ethically challenged. Companies with “for-benefit” objectives are redefining corporate governance, and creating an alternative to the conventional charter.
46. The Best Years of the Auto Industry Are Still to Come - Ronald Haddock and John Jullens, Summer 2009
This article, published the same week that General Motors declared bankruptcy, argued for taking a longer view. Millions of new automobiles will be sold in emerging markets. The motor vehicle industry, according to the authors, is poised for a wild ride.
47. The Trouble with Brands - John Gerzema and Ed Lebar, Summer 2009
Very few brands have the dynamism and energy to hold consumer loyalty. The authors examined some “energized” attributes that can help companies achieve far more effective marketing.
48. The Talent Innovation Imperative - DeAnne Aguirre, Laird Post, and Sylvia Ann Hewlett, Autumn 2009
Any company that competes on the global stage must, in light of today’s changing workforce, rethink the way it manages people. This piece helped them do just that.
49. Too Good to Fail - Ann Graham, Spring 2010
Former s+b deputy editor Ann Graham profiled India’s Tata, a giant, diverse conglomerate in business since 1868. The company bases its global strategy on social entrepreneurship.
50. Why We Hate the Oil Companies - John Hofmeister, Summer 2010
In an article that was published just before the Deepwater Horizon oil spill, the former CEO of Shell Oil spelled out how corporate leaders create their own reputations for arrogance.
- Art Kleiner is the editor-in-chief of strategy+business and the author of The Age of Heretics (2nd ed., Jossey-Bass, 2008).