Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
CEOs Tarang Amin and Nick Vlahos discuss how they’re staying true to their shared vision as expectations rise.
Successful leaders must recognize that their role is much more than the endgame of a specialist. Leading requires constant learning and a balance of specialized and broad knowledge.
Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.
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