Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
Classic “soft skills” need new definitions and applications for workplaces of the future.
When their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.
Technology can improve many things, but not leadership.
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