Always On: Advertising, Marketing, and Media in an Era of Consumer Control
We stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.
(originally published by Booz & Company)This online event took place on:
Thursday, May 8, 2008
12:00 pm Eastern Standard Time
We stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.
Panelist:
Christopher Vollmer is a vice president with Booz Allen Hamilton based in New York. He leads the firm’s North American media and entertainment team and focuses on strategy development, consumer marketing, and advertising sales in media, entertainment, and consumer products.
Webinar materials / further reading:
(This Webinar uses the WebEx Player. A one-minute software download may occur when you click on the link.)
by Christopher Vollmer
New Metrics for Media
by Christopher Vollmer
