The Future of Advertising Is Now
Rules for marketing success in the digital age
(originally published by Booz & Company)
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Illustration by Seymour Chwast
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This online event took place on:
Wednesday, January 17, 2007
1:00 pm Eastern Standard Time
After years of overhype, the digital media revolution has gone mainstream. Procter & Gamble, DaimlerChrysler, and Unilever have joined. Christopher Vollmer, a Booz Allen Hamilton vice president, and Randall Rothenberg, president and CEO of Interactive Advertising Bureau and former senior director of intellectual capital at Booz Allen, provide a field guide for marketers, media companies, and senior executives.
Panelists:
Christopher Vollmer, a Booz Allen Hamilton vice president, and Randall Rothenberg, president and CEO of Interactive Advertising Bureau
Webinar Materials/Further Reading:
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Listen to a recording of the event
(This Webinar uses the WebEx Player. A one-minute software download may occur when you click on the link.) -
The Future of Advertising Is Now
By Christopher Vollmer, John Frelinghuysen, and Randall Rothenberg
Marketers take heed: After years of overhype, the digital revolution is finally mainstream.
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