Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
Effective leadership isn’t about giving or taking responsibility—it’s about sharing it.
For the ambitious employee, a deep sense of accountability is the one thing that matters most.
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
A new book makes the case for adopting the enduring principles of this ’80s-era process-management system in digital-first businesses.
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