s+b Trend Watch: Social Media
In a new study by Booz & Company and social marketing software developer Buddy Media, nearly all the companies surveyed say they plan to increase their spending on social media, and 39 percent say they’re going to boost spending substantially. In contrast, 38 percent say that social media is on the CEO’s agenda, and 35 percent say they have a senior executive in charge of social media company-wide.
Note: Sums may not total 100 due to rounding.
Source: Booz & Company/Buddy Media, “Campaigns to Capabilities: Social Media and Marketing 2011,” strategyand.pwc.com/social-media-marketing-2011
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