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(originally published by Booz & Company)

In Conversation: How to Use Conscious and Unconscious Thought to Make Better Choices

In the third part of our In Conversation video series, Kellogg's Loran Nordgren argues that while conscious thought helps you identify available options, unconscious thought helps you figure out which choice is best.

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In Conversation: How to Use Conscious and Unconscious Thought to Make Better Choices