strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Global Entertainment and Media Outlook 2017-2021

The entertainment and media (E&M) complex — a set of vital, global, and dynamic industries — is continually blurring lines, creating new markets, and both causing and responding to disruption. Rampant waves of innovation and the changing habits and demands of consumers are spawning opportunities and luring companies from other sectors — especially technology and telecommunications — to lean in to E&M.

For the last 18 years, PwC’s Global Entertainment and Media Outlook has provided a valuable and remarkably comprehensive guide to the continual evolution of these ever-expanding industries. Beyond robust data, in these articles we offer incisive views and insight into phenomena ranging from the impact of artificial intelligence to the need for companies to focus on their fans.