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3 steps to building trust in AI

It is human nature to distrust what we don’t understand, and much about AI may not be completely clear. For further insights, read “The Future of Artificial Intelligence Depends on Trust.”

August 3, 2018

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The future of artificial intelligence depends on trust

If it is to drive business success, AI cannot hide in a black box. For more insight, see “3 Steps to Building Trust in AI.”

by Anand Rao and Euan Cameron

An illustration of a brain shows two halves. On the left side, circuitry is used to represent technology. On the right, mountains and trees evoke the natural world.

What does responsible AI look like in the age of agentic AI?

As artificial intelligence evolves, how can we ensure transparency and accountability? Matt Wood, PwC’s Global and US Commercial Technology & Innovation Officer, discusses the challenges and opportunities of building confidence in agentic AI.

A close-up photo of stacked hands in the middle of a group of businesspeople suggests teamwork and collaboration

From principles to practice: Responsible AI in action

How can companies unlock the value in artificial intelligence while mitigating the downsides? We asked leaders in this quickly changing field to weigh in.

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1.You can’t benchmark culture
Your company’s ideal behavioral strengths are unique, and shouldn’t be borrowed or copied — not even from a high-performance enterprise.
2.The power of feelings at work
By aligning the pursuit of business objectives with the meeting of human needs, companies can tap into powerful emotional forces in their current cultural situations.
3.The case for change: New world. New skills.
Preparing the workforce of the future will require billions of dollars. But the cost of inaction will be even higher.
4.Using neuroscience to make feedback work and feel better
Research shows that using feedback is how organisms — and organizations — stay alive. Here’s how leaders can make the most of the anxiety-producing process.
5.See the world as a startup does
Professor Rory McDonald, an expert in disruptive strategy, urges corporate leaders to learn from startups—and preschoolers—as they seek to reinvent their organizations.

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