Skip to content Skip to navigation

Tech & innovation

3 steps to building trust in AI

It is human nature to distrust what we don’t understand, and much about AI may not be completely clear. For further insights, read “The Future of Artificial Intelligence Depends on Trust.”

August 3, 2018

Recommended stories

The future of artificial intelligence depends on trust

If it is to drive business success, AI cannot hide in a black box. For more insight, see “3 Steps to Building Trust in AI.”

by Anand Rao and Euan Cameron

An illustration of a brain shows two halves. On the left side, circuitry is used to represent technology. On the right, mountains and trees evoke the natural world.

What does responsible AI look like in the age of agentic AI?

As artificial intelligence evolves, how can we ensure transparency and accountability? Matt Wood, PwC’s Global and US Commercial Technology & Innovation Officer, discusses the challenges and opportunities of building confidence in agentic AI.

A close-up photo of stacked hands in the middle of a group of businesspeople suggests teamwork and collaboration

From principles to practice: Responsible AI in action

How can companies unlock the value in artificial intelligence while mitigating the downsides? We asked leaders in this quickly changing field to weigh in.

Trending articles

1.The new way NatWest Group is making work better

The UK bank’s Group COO Jen Tippin explains the bold moves behind the company’s HR evolution.
2.The inside-out approach to customer-centricity
You can’t transform your customer experience unless you align the organizational culture—especially the day-to-day behaviors of employees—to reach a clear outcome.
3.10 principles of organization design
These fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy. See also “A guide to organization design.”
4.A leader’s handbook for managing culture
Harvard Business School professor emeritus James Heskett sums up the insights he’s gleaned in more than 30 years of studying corporate culture.
5.The fortune at the bottom of the pyramid
Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.

Sign up for newsletters Sign up for the digital issue

Follow s+b on LinkedIn Follow s+b on X Follow s+b on Facebook Gets updates via RSS s+b on the Apple App store s+b on the Google Play store

©2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.