Skip to content Skip to navigation

Consumer & retail

Changes to the Fortune at the Bottom of the Pyramid

The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”

January 23, 2019

Recommended stories

The new fortune at the bottom of the pyramid

Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”

by Deepa Prahalad

The fortune at the bottom of the pyramid

Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.

by C.K. Prahalad and Stuart L. Hart

A new view of the fortune at the bottom of the digital pyramid

In The Next Billion Users, Payal Arora reports that the global poor have similar digital motivations to everyone else.

by Theodore Kinni

Trending articles

1.Connecting the dots in an uncertain world
Business professor Christian Busch makes the case that serendipity is a skill, resulting from a mindset that allows you to see and act on opportunities in seemingly unrelated facts or events.
2.Using neuroscience to make feedback work and feel better
Research shows that using feedback is how organisms — and organizations — stay alive. Here’s how leaders can make the most of the anxiety-producing process.
3.Increasing Your Global Fluency
For recent grads and seasoned executives alike, on-the-ground experience in foreign locales can help you bridge your global skills gap and increase your ability to innovate.
4.The fortune at the bottom of the pyramid
Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
5.10 principles of organization design
These fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy. See also “A guide to organization design.”

Sign up for newsletters Sign up for the digital issue

Follow s+b on LinkedIn Follow s+b on X Follow s+b on Facebook Gets updates via RSS s+b on the Apple App store s+b on the Google Play store

©2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.