Skip to content Skip to navigation

The digital approach to organizational effectiveness

How leaders can use digital twin technology to optimize their company’s health. For more insights, see www.pwc.com/digitaltwin.

November 18, 2019

Illustration by Miguel Montaner

Illustration by Miguel Montaner

Illustration by Miguel Montaner

Illustration by Miguel Montaner

Recommended stories

Organizational effectiveness goes digital

New technologies offer leaders an agile way to assess their company’s health and embark on improvement. See also “The digital approach to organizational effectiveness.”

by Matthew Siegel and Chris Greenwood

The New Class of Digital Leaders

Faced with organizational challenges, more and more companies are hiring an executive to manage their digital transformation.

by Pierre Péladeau, Mathias Herzog, and Olaf Acker

Corporate Strategy in a Digital Age

Is the Internet really revolutionizing the business world? The answer is yes, in at least seven ways.

by Charles V. Callahan and Bruce A. Pasternack

Trending articles

1.e.l.f. Beauty and rhode are giving the beauty business a makeover
CEOs Tarang Amin and Nick Vlahos discuss how they’re staying true to their shared vision as expectations rise.
2.The power of feelings at work
By aligning the pursuit of business objectives with the meeting of human needs, companies can tap into powerful emotional forces in their current cultural situations.
3.The rise of the eco-friendly consumer
During the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.
4.Connecting the dots in an uncertain world
Business professor Christian Busch makes the case that serendipity is a skill, resulting from a mindset that allows you to see and act on opportunities in seemingly unrelated facts or events.
5.Using neuroscience to make feedback work and feel better
Research shows that using feedback is how organisms — and organizations — stay alive. Here’s how leaders can make the most of the anxiety-producing process.

Sign up for newsletters Sign up for the digital issue

Follow s+b on LinkedIn Follow s+b on X Follow s+b on Facebook Gets updates via RSS s+b on the Apple App store

©2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.