Research
by
NYU
Stern’s
Center
for
Sustainable
Business
and
PwC
highlights
the
differences
between
messages
that
connect
with
customers
and
those
that
miss.
These fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy. See also “A guide to organization design.”
In his new book, London Business School’s Constantinos C. Markides explains how leaders can ensure that employees know how to deliver on a company’s strategy.