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Issue 67, Summer 2012

In this issue

Rethinking the Product Launch, The Right Role for Top Teams, The Thought Leader Interview: Dov Seidman, and More

Cover story

  • Organizations & People

    Is Your Company Fit for Growth?

    by Deniz Caglar, Jaya Pandrangi, and John Plansky
    A more strategic approach to costs can help you prepare for the next round of expansion.
  • Marketing, Media & Sales

    Rethinking the Product Launch

    by Max Cuellar, Leslie Moeller, and Heberto Molina
    Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
  • Strategy & Leadership

    CEO Succession 2011: The New CEO’s First Year

    by Ken Favaro, Per-Ola Karlsson, and Gary L. Neilson
    Big companies are once again appointing new chief executives in greater numbers, Booz & Company’s annual study finds. Here’s a close look at the incoming class, and some advice from veterans on how they can best navigate their crucial first year.
  • Strategy & Leadership

    The Right Role for Top Teams

    by Rob Cross and Jon Katzenbach
    Analysis of informal networks offers a potent leadership model for the C-suite: Make top teams the hub of the enterprise, and watch performance improve.

Leading Ideas

  • Organizations & People

    The Steve Jobs way

    by Jon Katzenbach
    Leaders can learn a lot from the late Apple CEO, but not all of it should be emulated.
  • Energy

    A New Role for Natural Resources Companies

    by Mary Stacey, Marilyn Taylor, and David Legge
    By promoting business partnerships, producers of primary materials can find a new source of competitive advantage.
  • Marketing, Media & Sales

    How to Be a More Coherent Marketer

    by Thomas Ripsam, Yogesh Pandit, and Caren Fleit
    A recent survey highlights the challenges facing today’s marketing organizations, and reveals a path to differentiation.
  • Thought Leaders

    Solar Comes of Age

    by Laura W. Geller
    A leading solar energy policy advocate explains how this dynamic, rapidly maturing industry can reach its true potential.


  • Connections with Integrity

    by Reid Hoffman
    The venture capitalist who cofounded LinkedIn reveals the surefire system that he has used since high school for evaluating potential business relationships.
  • Three Games of Strategic Thinking

    by Tim Laseter and Saras Sarasvathy
    Decision makers struggling with uncertainty can choose from a trio of probabilistic models to match the type of risks they face.
  • China’s Mid-Market Innovators

    by Edward Tse, John Jullens, and Bill Russo
    A new category of competitor — low-price, medium-quality Chinese B2B upstarts — is shaking up the global competitive landscape.

Books in Brief

Recent Research