Digitization and Prosperity
The economic growth of nations is linked to one factor: adoption of information and communications technology.
Issue 68, Autumn 2012
Cover story
In this issue
The Social Life of Brands, The Thought Leader Interview: Douglas Conant, Managing in a Multipolar World, and More
The Global ICT 50: The Supply Side of Digitization
The top 50 companies providing IT and telecom hardware, software, and services are facing dramatic change and convergence. Their response will transform life for the rest of us.Blank Checks: Unleashing the Potential of People and Businesses
How an unusual management technique inspires business teams to envision — and achieve — breakthrough results.The Social Life of Brands
A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media.The Thought Leader Interview: Douglas Conant
The coauthor of TouchPoints and former CEO of Campbell Soup Company explains how executives build their company’s capabilities by connecting with people more effectively.
Leading Ideas
Managing in a Multipolar World
Why global companies need to rethink their operating models.
Planning for Facebook’s Future
As CEO of a public company, Mark Zuckerberg needs to engage his board in developing the next generation of leaders.
Why Walmart is like a forest
Thinking about your company as an ecosystem yields lessons for innovation, growth, and renewal.
Scaling Up Social Media
A survey of senior marketers reveals three capabilities for building better online consumer relationships.
Lessons from the E-Commerce Wars
Entrepreneur Jim McCarthy on why online innovations succeed — or fail.
Essays
The Business Case for the European Union
To corporate leaders, this year’s economic crisis is a sign that a more unified Europe is a solution, not a problem.
Staying on the Road to Growth
Even amid ongoing tensions, Middle East leaders must maintain their commitment to economic reform.
School Reform for Realists
Partnerships between business and education have a place in solving the talent gap, but not in the way most executives expect.
Books in Brief
Another Universe?
A review of Turing’s Cathedral, by George Dyson.
Riding with Hannibal
A review of Hannibal and Me, by Andreas Kluth.
Gatorade for Innovators
A review of Reverse Innovation, by Vijay Govindarajan and Chris Trimble.
A Global Mash-Up
A review of Standing on the Sun, by Christopher Meyer with Julia Kirby.
Recent Research
Venture Capital Firms Trim Their Wings
In cutting down on risky investments, the VC industry is both curbing its upside potential and shortchanging startups.
Trending articles
- 1.Leap to leader: Make yourself heard
In his new book, Adam Bryant shares tactics that up-and-coming leaders can use to prove they are ready for the next challenge.
- 2.Rethinking total reward strategiesPay, incentives, and benefits haven’t significantly changed for decades, but people’s preferences have. Employee compensation needs a rethink if companies are to attract and retain talent.
- 3.10 principles of strategic leadershipHow to develop and retain leaders who can guide your organization through times of fundamental change.
- 4.10 principles of organization designThese fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy. See also “A guide to organization design.”
- 5.The rise of the eco-friendly consumerDuring the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.
©2026 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.