Issue 68, Autumn 2012

In this issue

The Social Life of Brands, The Thought Leader Interview: Douglas Conant, Managing in a Multipolar World, and More

Cover story

  • Digitization and Prosperity

    by Bahjat El-Darwiche, Milind Singh, and Sandeep Ganediwalla
    The economic growth of nations is linked to one factor: adoption of information and communications technology.

Leading Ideas

Essays

  • The Business Case for the European Union

    by Robert Gogel, Per-Ola Karlsson, and Ludo Van der Heyden
    To corporate leaders, this year’s economic crisis is a sign that a more unified Europe is a solution, not a problem.
  • Staying on the Road to Growth

    by Joe Saddi, Karim Sabbagh, and Richard Shediac
    Even amid ongoing tensions, Middle East leaders must maintain their commitment to economic reform.
  • School Reform for Realists

    by Andrea Gabor
    Partnerships between business and education have a place in solving the talent gap, but not in the way most executives expect.

Books in Brief

  • Another Universe?

    by Mark Stahlman
    A review of Turing’s Cathedral, by George Dyson.
  • Gatorade for Innovators

    by Scott D. Anthony
    A review of Reverse Innovation, by Vijay Govindarajan and Chris Trimble.
  • A Global Mash-Up

    by Ann Graham
    A review of Standing on the Sun, by Christopher Meyer with Julia Kirby.

Recent Research

PwC insights
This podcast series focuses on the challenges and opportunities facing business leaders in today’s environment of global uncertainty.