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Issue 68, Autumn 2012

In this issue

The Social Life of Brands, The Thought Leader Interview: Douglas Conant, Managing in a Multipolar World, and More

Cover story

  • Digitization and Prosperity

    by Bahjat El-Darwiche, Milind Singh, and Sandeep Ganediwalla
    The economic growth of nations is linked to one factor: adoption of information and communications technology.

Leading Ideas


  • The Business Case for the European Union

    by Robert Gogel, Per-Ola Karlsson, and Ludo Van der Heyden
    To corporate leaders, this year’s economic crisis is a sign that a more unified Europe is a solution, not a problem.
  • Staying on the Road to Growth

    by Joe Saddi, Karim Sabbagh, and Richard Shediac
    Even amid ongoing tensions, Middle East leaders must maintain their commitment to economic reform.
  • School Reform for Realists

    by Andrea Gabor
    Partnerships between business and education have a place in solving the talent gap, but not in the way most executives expect.

Books in Brief

  • Another Universe?

    by Mark Stahlman
    A review of Turing’s Cathedral, by George Dyson.
  • Gatorade for Innovators

    by Scott D. Anthony
    A review of Reverse Innovation, by Vijay Govindarajan and Chris Trimble.
  • A Global Mash-Up

    by Ann Graham
    A review of Standing on the Sun, by Christopher Meyer with Julia Kirby.

Recent Research