Strategy & Leadership
10 Principles of Strategy through Execution
How to link where your company is headed with what it does best. See also “A Guide to Strategy through Execution.”
Issue 86, Spring 2017
In this issue
10 Principles of Strategy through Execution; Building Trust while Cutting Costs; Siri, Who is Terry Winograd? Microsoft Starts Up, and More
Cover story
Strategy & LeadershipBuilding Trust while Cutting Costs
During a restructuring, rumors spread and fear takes hold. You can reduce the turmoil by finding ways to inform, empower, and inspire employees.
TechnologySiri, Who Is Terry Winograd?
For 40 years, the Stanford professor has steered the increasingly complex and meaningful interactions between humans and computers.
Leading Ideas
FinanceBanking’s Biggest Hurdle: Its Own Strategy
Why coherent institutions were the first to rebound after the financial crisis.
InnovationMicrosoft Starts Up
The tech giant’s partnership model shows how large companies can work with new ventures to drive innovation.
Thought LeadersThe CEO as Activist
Duke professor Aaron Chatterji believes business leaders have social and political responsibilities they can’t afford to neglect.
Auto, Airlines & TransportWho Will Insure Self-Driving Cars?
The advent of autonomous vehicles may send the auto insurance industry over a cliff.
Organizations & PeopleHelping Women Leaders Plot Their Next Career Move
An innovative program helps seasoned women executives — including former military officers — plan what to do next.
Organizations & Peoples+b Trend Watch: Female Board Members on the Rise
The number of women on corporate boards is increasing — and these directors value diversity in the workforce.
Essays
Marketing, Media & SalesThe Art of Customer Delight
The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model.
Strategy & LeadershipThe Line between Confidence and Hubris
You can identify early signs of failure or success from a prospective CEO’s behavior.
Books in Brief
Business LiteratureWomen’s Work
Veteran journalist Joann Lublin chronicles the triumphs and travails of women rising to the C-suite.
Business LiteratureBuying Our Time
Author Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention.
Business LiteratureCash Advances?
Economist Kenneth Rogoff argues that getting rid of paper money will lead to a more secure economy and effective monetary policy.
Business LiteratureIt Pays to Get to Know Your Superconsumers
Beyond revenue, customers who are obsessed with a product don’t just provide valuable insight but are a conduit to new markets.
Thought Leaders
Thought LeadersThe Thought Leader Interview: GE’s Bill Ruh on the Industrial Internet Revolution
During the next few years, says GE Digital’s leader, the Industrial Internet will turn every company into a digitally empowered enterprise.
Recent Research
Return on Design
Companies that receive awards for product design see an immediate uptick in stock price.
