strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Issue 86, Spring 2017

strategy+business magazine: Issue 86 Spring 2017

In this issue

Cover story

  • Strategy & Leadership

    Building Trust while Cutting Costs

    by Vinay Couto, Deniz Caglar, and John Plansky
    During a restructuring, rumors spread and fear takes hold. You can reduce the turmoil by finding ways to inform, empower, and inspire employees.
  • Technology

    Siri, Who Is Terry Winograd?

    by Lawrence M. Fisher
    For 40 years, the Stanford professor has steered the increasingly complex and meaningful interactions between humans and computers.

Leading Ideas

Essays

  • Marketing, Media & Sales

    The Art of Customer Delight

    by Thomas A. Stewart and Patricia O’Connell
    The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model.

Books in Brief

  • Business Literature

    Women’s Work

    by Jill Priluck
    Veteran journalist Joann Lublin chronicles the triumphs and travails of women rising to the C-suite.
  • Business Literature

    Buying Our Time

    by Edward H. Baker
    Author Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention.
  • Business Literature

    Cash Advances?

    by Mark Gimein
    Economist Kenneth Rogoff argues that getting rid of paper money will lead to a more secure economy and effective monetary policy.
  • Business Literature

    It Pays to Get to Know Your Superconsumers

    by Catharine P. Taylor
    Beyond revenue, customers who are obsessed with a product don’t just provide valuable insight but are a conduit to new markets.

Thought Leaders

Recent Research

  • Return on Design

    by Matt Palmquist
    Companies that receive awards for product design see an immediate uptick in stock price.