Marketing, Media & Sales
A World of Differences
Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
Issue 84, Autumn 2016
In this issue
10 Principles of Strategic Leadership, Diagnosing Dislocation, The Chrysalis Effect, A World of Differences, and More
Cover story
Strategy & Leadership10 Principles of Strategic Leadership
How to develop and retain leaders who can guide your organization through times of fundamental change. See also "Find Your Strategic Leaders.”
InnovationDiagnosing Dislocation
Don’t assume the new entrant in your market is a disruption. Learn to recognize different types of threats and design the best strategic response. See also "Threatened by Dislocation."
Marketing, Media & SalesYou’re a Media Company. Now What?
Four strategies that work in this dynamic new world.
Marketing, Media & SalesIndia’s Triple Play
What do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.
Marketing, Media & SalesFan Favorites
In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.
Leading Ideas
Marketing, Media & SalesFantasy-League Media
If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?
Thought LeadersThe Financial Insecurity Bias
Tuck professor Eesha Sharma on how perceptions of personal wealth affect the decisions people make.
Strategy & LeadershipWhy Popular Strategies Always Fade
The most capable strategists see the real value, and big pitfalls, in new business concepts.
FinanceWhy the Banking Industry Needs $600 Billion Worth of M&A
The case for consolidation in U.S. retail and commercial banking.
Business LiteratureHow to Hijack Your Lazy Brain
In his new book, Charles Duhigg demonstrates that making the right choices is the key to boosting personal productivity.
Essays
TechnologyThe Chrysalis Effect
Successful startups reach a point when they must shed their early habits and take on just the right amount of managerial maturity. See also “How Startups Can Avoid the Chrysalis Effect."
FinanceHedge Fund, Meet Highway
New investments in infrastructure by private asset managers are changing the way the world finances its cities, power systems, and transportation links.
Essays
Marketing, Media & SalesSir Martin Sorrell of WPP on Coming Together
The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.
Marketing, Media & SalesFacebook’s Carolyn Everson on Connecting at Scale
The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.
Books in Brief
Business LiteratureShare and Share Alike
In his new book, Arun Sundararajan paints a rosy picture of the revolutionary companies and platforms that are altering the nature of work.
Business LiteratureHow to Become a Talent Magnet
Superbosses examines the talent practices of those rare leaders whose protégés go on to dominate industries.
Business LiteratureNurturing Nature
In his new book, evolutionary biologist Joseph Henrich argues that culture and behavior can have an important impact on evolution.
Global PerspectiveHamilton’s Place
Has American economic history proved that pragmatism is the most effective ideology?
Recent Research
Nice Guys Finish First
When hiring CEOs, companies appear to focus on interpersonal skills while overlooking the candidate’s capacity to get the job done.
