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Issue 58, Spring 2010

Cover story

  • The China Challenge

    by Edward Tse
    For global companies, ignoring China is not an option. But they must adapt their strategies to the country’s changing markets, increased competition, and shifting government priorities.

In this issue

Too Good to Fail, Roots of Prosperity, Facing Up to the Demographic Dilemma, and More
  • Roots of Prosperity

    by R. Glenn Hubbard and William Duggan
    The lessons of history suggest that if we want to reduce poverty in emerging markets, regulation reform and business success are prerequisites, not outcomes.
  • Too Good to Fail

    by Ann Graham
    India’s Tata, one of the world’s largest conglomerates, is basing an ambitious global strategy on 142 years of social entrepreneurship.
  • Jack’s Right Fight

    by Saj-nicole Joni and Damon Beyer
    When the head of a division had an impossible target to meet, the only way forward was through a constructive battle between allies.


  • The New Golden Age

    by Mark Stahlman
    The history of investment and technology suggests that economic recovery is closer than you think, with a new silicon-based global elite at the helm.
  • A Renewable Oasis

    by Melissa Master Cavanaugh
    Why oil-rich Abu Dhabi is building the world’s first zero-carbon city.
  • Virtuous Connections

    by Richard Verity and Chris McNally
    A fine-tuned supply chain is more than the sum of its parts. Ideally, each link improves the next.
  • Data Points: Why Shoppers Switch

    A new survey reveals that for different types of products, consumers change brands in response to different marketing triggers.
  • Welcome, “Stateholder”

    by Robert Gogel and Ludo Van der Heyden
    The newest corporate stakeholders — government representatives — must learn to become effective agents for reform.
  • What Is Your Risk Appetite?

    by Alan Gemes and Peter Golder
    To avoid swinging between over-exuberance and excessive caution, set a disciplined target for your desired investment outcomes.
  • The Pharmacy Solution

    by Gary Ahlquist, Minoo Javanmardian, and Ashish Kaura
    As the market for basic health care expands, pharmacy chains will increasingly be called upon to provide simple medical services.


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