Innovation
Software-as-a-Catalyst
The world’s largest innovators are shifting the focus of their R&D investments from products to programming. See also “How Non-Tech Companies Are Joining the Software Revolution — in Pictures."
Issue 85, Winter 2016
In this issue
Cover story
Global PerspectiveReconnecting Cuba
For international companies, the last Communist country in the Americas is a compelling market — if they have the right approach. See also “Frontiers of Prosperity: Cuba in Pictures."
Business LiteratureBest Business Books 2016
For the 16th edition of our Best Business Books of the year section, we've assembled a team of learned, expert, and stylish guides. See also Best Business Books 2016 — in Pictures.
Marketing, Media & Sales10 Principles of Customer Strategy
It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them. See also “A Guide to Customer Strategy”.
InnovationHugh Herr Wants to Build a More Perfect Human
At MIT’s Media Lab, an engineer and biophysicist — and double amputee — is designing prosthetics that connect body and brain.
Leading Ideas
HealthcareWhat Consumers Most Want from Health Insurers’ Technology
People don’t crave the latest fitness wearable. Their overwhelming preference is for simple applications that provide and organize information.
InnovationSlow-Motion Automation
History shows that new technologies evolve faster than society adopts them.
Digital LeadershipStrategy & LeadershipSilicon Valley’s Farsighted Banker
SVB CEO Greg Becker on where and how the next big tech innovations will emerge.
Global PerspectiveDrilling for New Sources of Growth
How members of the Gulf Cooperation Council can diversify their economies.
Strategy & LeadershipManagement Is All in the Timing
The most successful leaders are highly aware of their colleagues’ pace and sense of urgency — and continually adapt to them.
Global Perspectives+b Trend Watch: The Aging Workforce Is Pressuring Cities
Aging populations and slower birthrates are presenting challenges to cities around the world.
Essays
TechnologyThe New Game of Global Tech
As distinctions dissolve among the hardware, software, services, and telecom sectors, companies are changing how they compete.
Marketing, Media & SalesThe Marketer’s Dilemma
To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.
Best Business Books 2016
Business LiteraturePre-Suasion, Problem Solving, and Process Design
Pre-Suasion, Problem Solving, and Process Design
Business LiteratureThe Crisis Is Over: Welcome to the New Crisis
The Crisis Is Over: Welcome to the New Crisis
Thought Leaders
Thought LeadersPro-LGBT Companies in Anti-LGBT Countries
A global study coauthored by NYU law professor Kenji Yoshino found a range of business benefits in promoting gender-identity rights.
Recent Research
Serendipity in the Cloud
Shifting from physical to virtual data platforms can reduce companies’ costs and improve sustainability.
