The most effective customer strategies are grounded in active engagement, setting clear expectations and empowering users with options that suit their needs.
In her new book, Boston College professor Juliet Schor reports on the ways that the sharing economy has — and has not — lived up to its initial promise.
By aligning the pursuit of business objectives with the meeting of human needs, companies can tap into powerful emotional forces in their current cultural situations.
Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.