The most effective customer strategies are grounded in active engagement, setting clear expectations and empowering users with options that suit their needs.
In her new book, Boston College professor Juliet Schor reports on the ways that the sharing economy has — and has not — lived up to its initial promise.
By aligning the pursuit of business objectives with the meeting of human needs, companies can tap into powerful emotional forces in their current cultural situations.
Business professor Christian Busch makes the case that serendipity is a skill, resulting from a mindset that allows you to see and act on opportunities in seemingly unrelated facts or events.
Stanford psychologist Jamil Zaki explains that whether we are dealing with business, politics, or personal matters, it’s possible — and advantageous — to train ourselves to be more empathic.