Stop Blaming Your Culture
Start using it instead — to reinforce and build the new behaviors that will give you the high-performance company you want.
Issue 62, Spring 2011
Cover story
In this issue
The Rise of Generation C, Stan Ovshinsky’s Solar Revolution, Using Influence to Get Things Done, and More
“That’s the Way We (Used to) Do Things Around Here”
With a little knowledge of neuroscience, reframing behavior can be the essence of organizational change.The Rise of Generation C
How to prepare for the Connected Generation’s transformation of the consumer and business landscape.Stan Ovshinsky’s Solar Revolution
His inventions from 50 years ago enabled cell phones, laptops, and flat-screen TVs. Now, at age 88, he’s aiming to make solar power cheaper than coal.
Comment
The Coming Wave of “Social Apponomics”
The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.
A Corporate Climate of Mutual Help
Edgar Schein, MIT’s sage of organizational culture, explains why the quest for accountability should start with interdependence.
Values vs. Value
New research revealing a disparity between what shoppers say and what they do debunks the myth of the ethical consumer.
Using Influence to Get Things Done
Convincing senior management colleagues to follow your lead requires a blend of skills that add up to influential competence.
The M-Commerce Challenge to Retail
As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.
Cisco’s Virtual Management Lab
How one of the world’s most innovative companies discovered the value of focusing its R&D attention on its own business practices.
The Power of the Post-Recession Consumer
An analysis of attitudes and spending reveals a return to traditional values, driven by consumers searching for quality, affordability, and connection.
Conversation
The Thought Leader Interview: Didier Lombard
The former chairman of the board of France Télécom says telecommunications companies must outpace — or be inundated by — the coming explosion in data traffic.
Getting beyond Green: Envisioning an Industrial Reboot
Some executives and scientists are calling for a radical rethinking of chemicals, cars, farms, and our future.
On Grabbing Power
A review of Power, by Jeffrey Pfeffer.Management Basics
A review of The Wall Street Journal Essential Guide to Management, by Alan Murray.The “Drive Theory” of Leadership
A review of Driven to Lead, by Paul R. Lawrence.Your Brain on the Internet
A review of The Shallows, by Nicholas G. Carr.
Getting a New Job? It Pays to Speak Up about Salary
In a soft economy, collaborative negotiation may be the winning strategy.
Trending articles
- 1.The power of feelings at workBy aligning the pursuit of business objectives with the meeting of human needs, companies can tap into powerful emotional forces in their current cultural situations.
- 2.You can’t benchmark cultureYour company’s ideal behavioral strengths are unique, and shouldn’t be borrowed or copied — not even from a high-performance enterprise.
- 3.The case for change: New world. New skills.
Preparing the workforce of the future will require billions of dollars. But the cost of inaction will be even higher.
- 4.Get your company in shape by redefining how people workBringing together business, technology, and experience can help you outlast and outperform the competition.
- 5.The fortune at the bottom of the pyramidLow-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
©2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.