Issue 93, Winter 2018

In this issue
Cover story
- Strategy & LeadershipHow to lead the disruption of your own enterprise. See also “A Guide for Designing a Successful Corporate Transformation.”
- InnovationGMO
What the top innovators get right
With careful attention to six key areas, companies can make the most of their R&D investment and outpace the competition. - Business Literature
Best Business Books 2018
In the 18th edition of strategy+business's Best Business Books section, our writers identify the three most compelling reads in seven genres. See also Top Shelf Picks: Best Business Books 2018. - Strategy & LeadershipGMO
Leading a Bionic Transformation
Three new kinds of capital give companies a new source of leverage and power.
Leading Ideas
- Technology
Why Is It So Hard to Trust a Blockchain?
A new PwC survey identifies the barriers to blockchain adoption, and how companies can overcome them. - Marketing, Media & Sales
Gutenberg’s Revenge
Why books are the only form of physical media whose sales are growing. - Thought Leaders
Getting Beyond Greenwashing
IESE professor Pascual Berrone on why companies need to rethink their approach to sustainability. - Healthcare
The M&A Activity Transforming Healthcare
How deals are shaping the $450 billion industry that manages prescriptions in the United States. - Auto, Airlines & Transport
The power of price points
Customer segmentation is not just a revenue tool, but also a way to achieve excellence in execution.
Essays
- Organizations & People
Using neuroscience to make feedback work and feel better
Research shows that using feedback is how organisms — and organizations — stay alive. Here’s how leaders can make the most of the anxiety-producing process. - Strategy & Leadership
The four X factors of exceptional leaders
Understanding what differentiates a great leader from a good leader will help companies make the right choices for the top jobs.
Best Business Books 2018
- Business Literature
Innovation
Technology Emerging. See also Top Shelf Picks: Best Business Books 2018. - Business Literature
Leadership
Engagement Announcements. See also Top Shelf Picks: Best Business Books 2018. - Business Literature
Economics
Value-Added History. See also Top Shelf Picks: Best Business Books 2018. - Business Literature
Marketing
Marketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018. - Business Literature
Management
Revising the Managerial Playbook. See also Top Shelf Picks: Best Business Books 2018.
The Thought Leader Interview
Simplicity, Synergy, and Scale
Natarajan Chandrasekaran, chair of Tata Sons, sets a strategic course for the 21st century.
Recent Research
- s+b Blogs
What happens when the salary-secrecy taboo is broken?
Employees who know what their bosses earn work harder, but the opposite is true if their colleague’s paycheck is bigger.