What You Read: The 15 Most Popular s+b Articles of 2018
The revenge of print, why our brains fool us, and more of the most read stories this year.

The Four Building Blocks of Transformation
by Al Kent, David Lancefield, and Kevin Reilly
How to lead the disruption of your own enterprise.

Why Our Brains Fall for False Expertise, and How to Stop It
by Khalil Smith
Once we are aware of the shortcuts our minds take when deciding who to listen to, we can take steps to block those shortcuts.

How Women Can Succeed by Rethinking Old Habits
by Sally Helgesen and Marshall Goldsmith
Female professionals looking to their next promotion or job should identify the self-limiting behaviors that may stand in their way. See also “The Habits that Slow Down Women’s Careers.”

Optimism and Trust on the CEO’s Mind
by Art Kleiner
In PwC’s annual survey of chief executives around the world, respondents voiced confidence about economic growth and greater interest in corporate responsibility.

The Four X Factors of Exceptional Leaders
by David Reimer, Adam Bryant, and Harry Feuerstein
Understanding what differentiates a great leader from a good leader will help companies make the right choices for the top jobs.

What the Top Innovators Get Right
by Barry Jaruzelski, Robert Chwalik, and Brad Goehle
With careful attention to six key areas, companies can make the most of their R&D investment and outpace the competition.

Gutenberg’s Revenge
by Bob Woods
Why books are the only form of physical media whose sales are growing.

The Tax-Savvy Company Restructuring
by Deniz Caglar and John Ranke
Most structural changes will have tax implications. Thoughtful planning can help leaders convert tax traps into enhanced reorganization returns.

Using Neuroscience to Make Feedback Work and Feel Better
by David Rock, Beth Jones, and Chris Weller
Research shows that using feedback is how organisms — and organizations — stay alive. Here’s how leaders can make the most of the anxiety-producing process.

Tech Deals Bring New Challenges to M&A
For established firms, acquiring a digital startup comes with promise and pitfalls.

NBA Commissioner Adam Silver Has a Game Plan
by Christopher Vollmer and Daniel Gross
Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.

How to Collaborate When You Don’t Have Consensus
by Adam Kahane
Three “stretch” strategies can help teams move forward when members can’t agree and don’t like or trust one another.

Leading a Bionic Transformation
by Miles Everson, John Sviokla, and Kelly Barnes
Three new kinds of capital give companies a new source of leverage and power.

A Strategist’s Guide to China’s Belt and Road Initiative
by David Wijeratne, Mark Rathbone, and Gabriel Wong
A new global megaproject, unparalleled in scope and ambition, presents vast opportunities and risks for multinationals.

The Revenue Stream Revolution in Entertainment and Media
Developing new sources of income is a vital strategic imperative.